Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”.

Pitching 153

Pitching YouTube Community Company 153

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Voice/Tone of Messaging: should it be formal? Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. I already did a video and post on this , which you can find below. I’ll be blunt: they are never good. In this post, I’ll show you exactly how.

Blogging 62

Blogging Google SEO Writing 62

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 141

Survey Measurement System Education 141

Maxim Behar

AUGUST 9, 2022

Here I took the liberty of writing this opinion, which has nothing to do with politics, although public communications always intertwine with politics very organically, because the time was very short, and the hopes for these young and intelligent people, whom I know, respect, and consider, that they have potential, were very high.

Government 52

Government Communications Strategy Social Media 52

Karen Freberg

MARCH 14, 2019

One of the myths we see when it comes to living or studying abroad is how much time you need to be considered having an “international experience.” I had 30 days to be able to make the most of my international experience, and each day had a specific purpose to it. Documenting the journey on social media.

Social Media 51

Social Media Course Meeting Interviews 51

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

PR 20/20

AUGUST 17, 2017

A documented content strategy is equally critical to building an impactful marketing strategy. We also recommend SnapApp to build interactive content pieces, like quizzes, assessments, interactive videos and more. Write the Guide to __ RFP and make sure your company has solid responses. Expert Video Chats / Panels.

Marketing 49

Marketing eBook Case Study Comparison 49

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The use of social platforms and the creation of content, notably video, are both up year-on-year.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Some communicators on Prezly even use this for internal communications.

Pitching 64

Pitching Analytics Enterprise System 64

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. BuzzSumo remains a go-to tool to assist PR pros in keeping track of who’s writing about what topics, and the resulting social engagement from each placement. UberConference.

Tools 108

Tools SMB Survey Software 108

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. We recommend using someone on the PR team, whether internal or with an external agency. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

JANUARY 17, 2024

Document standards and share requirements with all contributors when onboarding them to your content program so they understand your legal parameters upfront. Use the insight you gain as you navigate legal review to update your legal review guidelines and documentation on a quarterly basis.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention. The brand invested heavily after the success of the YouTube video.

Leadership 111

Leadership Brand Branding How To 111

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 62

Pitching Analysis Report Video 62

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Embedded video (this also works for Facebook Live Video). 360-Degree Video Support. Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Or it can come from internal data. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. Foxnews shared a video compilation of the data.

Survey 90

Survey How To Reddit Pitching 90

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. Ethics in PR is a well-known topic and there are plenty of different guides you can find on that. Almost certainly not.

Agency 81

Agency Publicity Ethics Analysis 81

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post?

How To 60

How To Software System Employee 60

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. and encourages them to send videos, photos and personal stories. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged. Analyze design.

Blogging 51

Blogging Brand Branding How To 51

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Journalists want to write stories that will engage their readers. Not much has changed. It was published verbatim by The New York Times.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

Drilling down into the data reveals there’s a lot of discussion about cars that appear in music videos. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. 5) Muck Rack rolls out “Google Trends” tool for PR. 11) Quick hits.

Software 104

Software Analysis Data Tools 104

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. It also includes screen share, a chat function and a record feature.

Nonprofit 76

Nonprofit Tools Marketing Skype 76