Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. You’ll want to include as many details about the actual content as necessary, including: Content format (video, audio, text). Word document? Video Guide.

How To 177

How To Guidelines Content Marketing Video 177

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The simplest use of video is to document a live event. So don’t run away from ephemeral, embrace it!

Social Media 159

Social Media Mobile Media Video 159

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 65

Internal International Data Media 65

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Be punctual. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Be punctual. Add value .

How To 156

How To Meeting Case Study Survey 156

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. The project.

Case Study 102

Case Study Internal International Study 102

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

JANUARY 5, 2021

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. The company serves “28,000 customers” around the world.

Pitching 154

Pitching YouTube Community Company 154

Practical Law Construction

OCTOBER 16, 2020

A video conference is preferable to a telephone conference. For me, video conferencing wins hands down. In contrast, I have not had the same problems conducting arbitration procedural meetings using video conferencing, where all the participants can be muted before speaking, encouraged to use hand raising functions, and so on.

Conference 52

Conference System Video Meeting 52

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Their focus remains on video advertising and streamed video content. increase in Q3 growth from Q3 of 2016.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Internally, get company-wide buy-in before the public announcement. This is especially important if you have a sizeable marketing and PR team, as it will set the tone for what is allowed regarding identity and marketing messaging. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. “Encourage video embedding so views count towards your metrics, not theirs,” Copps says. “Better to use something generic.” Plan ahead.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content.

Survey 104

Survey Report Media B2B 104

Newsfile

OCTOBER 24, 2023

As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

NOVEMBER 3, 2021

If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 133

Financial Strategy Government Leadership 133

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 143

Survey Measurement System Education 143

PR in High Definition

FEBRUARY 23, 2021

It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values. It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values.

Crisis 71

Crisis Communications Reputation Training 71

Maxim Behar

AUGUST 9, 2022

Maxim: However, I would like to clarify what is a defamatory document. Watch the full video here. To this day, nothing is clear. This case should have been explained simply, with names, with numbers, with specifics, that is not so complicated. The price of petrol and the price of gas is known internationally every minute.

Government 52

Government Communications Strategy Social Media 52

Karen Freberg

MARCH 14, 2019

One of the myths we see when it comes to living or studying abroad is how much time you need to be considered having an “international experience.” I had 30 days to be able to make the most of my international experience, and each day had a specific purpose to it. Documenting the journey on social media.

Social Media 51

Social Media Course Meeting Interviews 51

Sword and the Script

JANUARY 20, 2018

Help Me, Obi-Wan Kenobi on Disney Video. A page within the printed report document triggered the experience for investors.”. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. 1) Networking device maker’s product catalog.

Case Study 101

Case Study B2B Study Marketing 101

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. . I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

Data 60

Data Privacy System Crisis Communications 60

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Meltwater also wrote a blog post with a little more detail – and AWS has a 3-minute video that explains the data exchange conceptually, keep in mind Meltwater is just one of the data providers, albeit the first one from the PR tech community.

Data 91

Data Enterprise Survey Instagram 91

Doctor Spin

DECEMBER 15, 2023

It includes calendar management, video conferencing tools, and resources for virtual collaboration. Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board.

System 52

System Employee Meeting Internal 52

Buzzstream

MAY 16, 2024

I already did a video and post on this , which you can find below. We’ve summed this up in a helpful document: To summarize, what you are looking for is truly quality content. In both cases, this SERP includes virtually all YouTube videos. We chatted about internal linking with Positional’s CEO, Nate Matherson.

Blogging 62

Blogging Google SEO Writing 62

PR 20/20

AUGUST 17, 2017

A documented content strategy is equally critical to building an impactful marketing strategy. We also recommend SnapApp to build interactive content pieces, like quizzes, assessments, interactive videos and more. Expert Video Chats / Panels. Launch a monthly video chat. 15 Quick Wins to Growth-Hack Your Marketing.

Marketing 49

Marketing eBook Case Study Comparison 49

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The use of social platforms and the creation of content, notably video, are both up year-on-year.

Government 103

Government Education Print Ethics 103

Beyond PR

MAY 8, 2018

At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: Who the best influencers are for your brand will be contingent on your industry, target audience and campaign goals. Stunning Instagram images, live video streams, and consistent tweets can all drive social proof (even in a B2B space).

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. We shared the combined mega-document with the full team too, so each could learn from everyone’s work.

Training 72

Training How To Course Software 72

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Some communicators on Prezly even use this for internal communications. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch.

Pitching 64

Pitching Analytics Enterprise System 64

Doctor Spin

DECEMBER 21, 2023

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Websites also allow the sharing of audio, video, and interactive elements. Avoid putting your whole media kit into a single PDF document.

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones.

Case Study 231

Case Study Writing Pitching SEO 231

PR Fuel

JULY 24, 2018

7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?” Satisfy your readers’ curiosity by adding images, audio, video or any other relevant multimedia to your business story. Don’t throw a list of facts at your target customers.

Pitching 40

Pitching Media Small Business Writing 40

PR 20/20

NOVEMBER 22, 2022

They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. That doesn’t leave much time for promoting their expertise online and internally.

Internal 80

Internal International Meeting Leadership 80