Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. As a rule, I avoid politics – the typical catalyst for discussions of media and bias.

Survey 96

Survey Communications Media Engineering 96

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry.

Crisis 64

Crisis Ethics Financial Conference 64

Wadds Inc.

OCTOBER 12, 2023

This application uses AI to produce the first draft of documents and generate multiple content formats. I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts.

Publicity 105

Publicity Tools Exercises Ethics 105

Bianchi Biz Blog

AUGUST 3, 2023

To begin, you’ll want to define the specific purposes for which employees can use generative AI tools, for example drafting emails, creating documents, generating reports and conducting research, etc. Others may want to allow the use of AI tools to draft documents, content and communication. This policy is effective as of [Date].

Automotive 79

Automotive Policies Employee Corporate 79

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

Ethics 105

Ethics Data Training Agency 105

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It covers societal issues impacting practice, media and innovative. Here are some suggestions for areas of study for students.

Publicity 103

Publicity How To Ethics Internal 103

Stephen Waddington

NOVEMBER 22, 2019

The Government Communication Service (GCS) highlighted fake media and ethics as two of the five biggest issues facing professional communicators. Public sector people take pride in being politically neutral and creating communications that has public service and a high standard of ethics at their core” said Slee.

Ethics 92

Ethics Government Policies Google 92

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

PRSay

SEPTEMBER 6, 2016

This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. Sources of ethics education, training, and information.

Survey 60

Survey Ethics Journalism Study 60

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. You can explore the Google document , and contribute to the project. We’re grateful to Catherine Arrow for allowing the adaption of her work.

Ethics 90

Ethics Tools Groups Government 90

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would listen, really listen to the needs of the client and the media, responding with thoughtful ideas that work.

Groups 104

Groups Employee Strategy Ethics 104

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

Stephen Waddington

JUNE 26, 2018

You can review the results in this document. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

APRIL 23, 2020

Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. Apps, social media channels and websites have been switched to providing a local context to government guidance. Practitioners have never been busier. Pull up a chair a.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. When brands create immersive experiences that are so compelling and unusual, they earn media placements from the press, adding a whole other dimension to the marketing campaign.

Brand 149

Brand Branding Storytelling B2B 149

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M. Using an archive. Lucien Matrat “left the meeting” (pp.4-5)”.

Ethics 75

Ethics Software Meeting Policies 75

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a nice revival picture from Koprivshtitsa or Karlovo ….

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). And although multiple links from the same place yields diminishing returns, it is still a clear signal to Google and users alike that your site is a trusted source.

How To 62

How To Google SEO Pitching 62

Maxim Behar

SEPTEMBER 27, 2022

The lower the taxes, the greater the collection, the better the transparent, ethical business feels, the one that wants to earn transparently and not be in the gray sector. Well, now we communicate with them every day on social media. The most common question I was asked was: “What is "business ethics". Host: But they don't.

Government 52

Government Tourism Ethics System 52

Mark My Words

SEPTEMBER 9, 2017

Or to use a different metaphor, we have all dashed to the moral high-ground of condemnation -for reasons as strategic as they are ethical- when perhaps we should have spent a bit longer wading through the muck of detail and ambiguity. The venerable PR man had walked into the oldest media trap of a kangaroo court interview.

Case Study 60

Case Study Ethics Industry Interviews 60

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a revival picture from Koprivshtitsa or Karlovo …. But that wasn't my style.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Identifying social media trends. Make ethics a part of the conversation, now. Data ethics makes headlines globally today, and that will only grow as AI becomes the norm.

Marketing 50

Marketing Training Data Ethics 50

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M. Using an archive. Lucien Matrat “left the meeting” (pp.4-5)”.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M. Using an archive. Lucien Matrat “left the meeting” (pp.4-5)”.

Ethics 40

Ethics Meeting Software Policies 40

Doctor Spin

DECEMBER 4, 2022

Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. They may also have become disillusioned with the group purpose, process, or leadership and are seeking a viable alternative.”

How To 52

How To Handbook Resources Groups 52

Norton's Notes

FEBRUARY 15, 2018

My little boy Jacob (who is football crazy) idolises him, which is good as John has a great work ethic, and needs to do a hell of a lot of training. I am hoping my boy picks that work ethic up himself and learns to train as hard as John does. John asked me if we ( Prohibition ) would help him raise awareness of his next idea.

Training 28

Training Ethics YouTube Video 28

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. What is the most difficult ethical challenge you ever confronted at work? I’m not Pollyannish.

Ethics 79

Ethics Corporate Leadership Groups 79

Mindful Marketing

JUNE 19, 2022

The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? As the still new technology continues to develop, there will be many important ethical questions involving AI. I'm sorry. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

Tough Sledding

JANUARY 25, 2014

We’ve learned all the tricks of media manipulation, and we can manufacture news on a moment’s notice. But as any media-relations professional knows, it’s the negative headlines that get the most attention. But it’s important to remember that Bridgegate is a failure ethics and values.

Ethics 35

Ethics Healthcare Trends Facebook 35

PR Conversations

AUGUST 11, 2015

A working party led by former GA Chair Jean Valin has completed this massive piece of ground work and has produced a base document that contains the results of analysing 968 pages of documentation reflecting current thinking on the knowledge, skills, abilities and behaviours (KSABs) of practitioners at entry and mid-level.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

Study 120

Study Writing Facebook Groups 120

Solo PR Pro

MARCH 1, 2016

Do they show a propensity towards repeatedly revising documents and continually reworking something unnecessarily? This can provide fertile ground for ethical – and legal – issues to possibly arise. Poor communication – do they not ask any questions or give a straightforward answer when they’re questioned?

Guidelines 40

Guidelines Construction Employee Policies 40