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Philanthropist Craig Newmark on Ethical Communication

PRSay

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 172
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95
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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

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  How to choose a public relations dissertation topic

Stephen Waddington

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It covers societal issues impacting practice, media and innovative. Here are some suggestions for areas of study for students.

Publicity 103
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The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. As founder Tim Bell himself said regarding the racially charged social media campaign that his agency ran for the Guptas, “it was altogether smelly.”

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March of the machines in PR

Stephen Waddington

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. You can explore the Google document , and contribute to the project. We’re grateful to Catherine Arrow for allowing the adaption of her work.

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