Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would listen, really listen to the needs of the client and the media, responding with thoughtful ideas that work.

Groups 104

Groups Employee Strategy Ethics 104

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher.

Publicity 128

Publicity Government Guidelines Facebook 128

Solo PR Pro

MARCH 15, 2022

While a corporate job might offer twelve weeks of parental leave, running your own business means it's all up to you to figure out. . “For all the leaves, I started preparing documents months in advance to allow whomever was taking over for me to do what they needed to do,” Kristen says.

How To 102

How To Corporate Ethics Communications 102

Maxim Behar

SEPTEMBER 27, 2022

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. Well, now we communicate with them every day on social media. The most common question I was asked was: “What is "business ethics".

Government 52

Government Tourism Ethics System 52

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. For a PR pro determined to salute friends in the media with a little humor, Ron Burgundy from Anchorman: Legend of Ron Burgundy is a solid alternative, and Halloween shops still sell that costume! 8 Halloween costumes for PR pros.

Crisis 85

Crisis Film Fashion Ethics 85

The Hoffman Agency

JULY 16, 2019

Take a media relations campaign, for example, or ongoing content creation for a corporate blog. In ongoing campaigns — whether designed for media relations or owned content creation — I think there are a few processes and behaviours that can definitely help: A clear strategic framework.

Creativity 41

Creativity Energy Ethics Course 41

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. But now with social media, we can multiply that engagement a thousand-fold. First Impression of 'Fearless Girl'? “It

Marketing 76

Marketing Consumer Measurement Viral 76

Mindful Marketing

JUNE 19, 2022

The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials. I'm sorry.

Comparison 65

Comparison Technology Google Engineering 65

Tough Sledding

JANUARY 20, 2017

Before you go off on me for that statement, I know that TRUE PR professionals adhere to a code of ethics. We are, among other things, the gatekeepers of the corporate story. We profess our ethics, but we’re also advocates for the organizations that pay us, thus our jobs come with a built-in conflict of interest.

Ethics 28

Ethics Government Data System 28

PR Conversations

AUGUST 11, 2015

A working party led by former GA Chair Jean Valin has completed this massive piece of ground work and has produced a base document that contains the results of analysing 968 pages of documentation reflecting current thinking on the knowledge, skills, abilities and behaviours (KSABs) of practitioners at entry and mid-level.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

Communications Conversations

MARCH 14, 2017

PRSA has a code of ethics. And while I want to believe that all communicators live by ethical principles, I think documented principles that can be referenced, shared and help guide decision making today is more important now than ever. First is elevating the code and making it understood that ethics matter.

Ethics 68

Ethics Leadership Examples Fashion 68

MaccaPR

SEPTEMBER 13, 2016

As you and tens of millions of people from Burma to Bangor know, Lochte lied – to his mother, to Rio de Janeiro police and to the global news media – about a drunken episode of vandalism involving him and three fellow swimmers at a gas station. Lesson #2 - Don’t Blame The News Media. The media has taken this to a whole new level.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Solo PR Pro

MARCH 1, 2016

Do they show a propensity towards repeatedly revising documents and continually reworking something unnecessarily? This can provide fertile ground for ethical – and legal – issues to possibly arise. Poor communication – do they not ask any questions or give a straightforward answer when they’re questioned?

Guidelines 40

Guidelines Construction Employee Policies 40

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being.

Crisis 63

Crisis Crisis Management Leadership Training 63

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. We hope to activate the accounting department first.

Employee 40

Employee Internal International Corporate 40

Maxim Behar

NOVEMBER 15, 2021

I have been repeating for years that everything that is transparent is ethical. Maxim Behar: It seems to me, and this will happen in 5 to 10 years, we will not wait 5 centuries, it will happen very soon - the countries must begin to be governed, more or less as corporations or companies are managed.

How To 52

How To Government Television System 52

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. They all earned at least $2 billion in revenue last year.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. They all earned at least $2 billion in revenue last year.

Healthcare 59

Healthcare Content Marketing Industry Trends 59