Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 110

Ethics Industry Publicity Analysis 110

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 158

Ethics Training Social Media Leadership 158

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” He provided the firm different forms of marketing support, including help with social media. I first asked Grant how he came to see the tactic as a potential ethical issue.

Ethics 94

Ethics Marketing Sports Education 94

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

The Resolution Blog

MAY 18, 2021

We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. The post Ethics & doing the right thing in PR appeared first on PR Resolution — by CoverageBook.

Ethics 156

Ethics Public Affairs Interviews Publicity 156

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Join Dr. Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? About #PRStudChat.

Ethics 263

Ethics Twitter Education Resources 263

PRSay

SEPTEMBER 13, 2021

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 170

Ethics Analysis Case Study Exercises 170

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 230

Ethics Data Privacy Policies 230

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 91

Ethics How To Survey Interviews 91

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Government 136

Government Survey Ethics Media 136

Ethical Voices

SEPTEMBER 14, 2023

This week in PR Ethics the issues ran the gamut from AI and government overreach, to how much should brands cooperate with the government and should we believe what we read: Conflict of Interest – One of the most common ethical dilemmas PR pros face deals with conflict of interest. The reconsidered.

Government 78

Government Ethics Media Relations Film 78

PRSay

SEPTEMBER 6, 2018

As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount. With this in mind, we turn back to our ethical responsibilities. He is also ethics officer for PRSA’s Tampa Bay Chapter.

Ethics 209

Ethics Construction Conference Publicity 209

Ethical Voices

FEBRUARY 26, 2024

We had elephants, lions, tigers, trapeze artists, and we literally hosted media from the world on-site. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016.

Ethics 91

Ethics Healthcare Government Energy 91

Agility PR Solutions

SEPTEMBER 15, 2022

New future-facing research delving into the hearts and minds of global marketing and media leadership from strategic advisory firm MediaLink uncover the trends, provocative opinions and unruly challenges they will grapple with in the year ahead.

Ethics 86

Ethics Marketing Media Leadership 86

Mindful Marketing

DECEMBER 18, 2022

” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. Unfortunately, the very unique content that people love to share with friends on social media is often not what translates directly, or at all, to bottom-line advertising results.

Advertising 87

Advertising Advertising Ethics Fashion 87

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 157

Ethics Banking Pitching Analysis 157

Ethical Voices

JULY 28, 2022

Aside from everything discussed at hearings in Washington, there were a number of interesting ethics articles over the past few weeks. PRCA calls out disguised earned media – This PRovoke article highlights how PRCA recently called out the unethical practice of hidden pay for play (or payola for all of us of a certain age).

Ethics 77

Ethics Media Internal International 77

Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. From AI tools for media relations to plans to restrict freedom of speech and continued resume bias, the topics are worth a read. Check them out below! One of the topics that always comes up is their use by the military.

Ethics 77

Ethics Pitching Public Affairs Government 77

Axia PR

OCTOBER 25, 2018

How do we ensure that communication pros abide by their codes of ethics? Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work.

Ethics 104

Ethics Journalism Publicity Reputation 104

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 76

Ethics Publicity Education Reputation 76

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 81

Ethics Training Real Estate Agency 81

Culpwrit

MAY 27, 2021

The challenge encouraged students to learn Betsy’s values and share their knowledge on social media. The post Plank Leaders Discuss Ethics with Scripps PRSSA appeared first on culpwrit. Alyssa Gormley, incoming VP of chapter development of PRSSA National and Scripps PRSSA […].

Ethics 106

Ethics Leadership Social Media Publicity 106

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. While it skirts legal boundaries based on historical contracts, it opens a host of ethics issues – what is fair use and when do we say no? . The new ethics question this week, is what took brands so long to take action? .

Ethics 82

Ethics Corporate Report Technology 82

PRSay

SEPTEMBER 19, 2018

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In employing this model, PR professionals can approach decision-making regarding communication and relationship management efforts in an ethical manner.

Ethics 144

Ethics Nonprofit Journalism Social Media 144

Scott Public Relations

JULY 13, 2023

Media relations, strategic communication and content production are in particularly high demand in 2023. PR and comms firms around the world agree that this year’s most popular services are media relations (63.2%) and communication strategies (57.9%). At the same time, respondents expect modest growth in their clients’ PR budgets.

Ethics 52

Ethics Survey Insurance Insurance 52

Ethical Voices

AUGUST 11, 2022

I usually can come up with punchy headlines for the weekly ethics roundup – but this week in PR ethics, the topics are just too important, bizarre, and complex. So, without further ado, five articles that raise ethics issues that will make you laugh, scratch your head and possibly creep you out.

Ethics 78

Ethics Study Survey Community 78

Ethical Voices

FEBRUARY 23, 2023

This week there were some ironic ethics issues – but the most intriguing articles are both depressing and important. What content should social media companies censor? What are the ethics of psychological targeting? In my ethics class, we use layoffs as an example of ethical dilemmas more than anything else.

Ethics 70

Ethics Reputation Video Report 70

Ethical Voices

NOVEMBER 10, 2022

Marlene Neill had a great assignment for her students this week where they had to analyze a political ad of their choice to see if it was ethical. Beyond the elections, the common theme in PR ethics issues this week was (the lack of) virtue. . Twitter layoffs – Elon Musk gave a masterclass in how not to handle layoffs ethically.

Ethics 77

Ethics Twitter Wikipedia Sports 77

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. What is the best piece of ethics advice you were ever given? That’s a great example Jen.

Ethics 72

Ethics Communications Community Education 72

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 83

Ethics Radio Sports Facebook 83

PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. We also learned we could share it with the media, and we did so, but only after the internal VA channels didn’t work. But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 150

Ethics Public Affairs Government System 150

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They have the case law.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60