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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. Make it easy on the eyes.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272
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Will brands make the transition to using more authentic, less polished content?

Communications Conversations

Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there.

Brand 215
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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Consider a weekly or monthly spotlight on key employees on your page. If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. Tell customer stories.

Instagram 333
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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ?

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156
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3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. To that end, most PRs often draft a document – a briefing sheet – to help prepare executives. Some can have even more.