Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. A Guest Post by Emma Ingram, Student, American University.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work.

Digital PR 161

Digital PR Tools Pitching Film 161

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Prowly

APRIL 19, 2023

Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. It’s vital to embrace the new digital methods of communication to ensure success. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. For more Digital PR Tips subscribe to our newsletter.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices. This means that SEO will become more proactive, rather than reactive.

SEO 85

SEO Mobile Engineering Ethics 85

Landis PR

FEBRUARY 5, 2024

How AI Can Boost PR for Startups: Effective Strategies and Benefits AI in PR is more than just a passing trend; it is a transformative force. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

The Proactive Report

DECEMBER 24, 2014

Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. So yes, this mobile tipping-point is important to PR. If consumers consider brand content on social (or any other mobile app or site) to be boring and irrelevant, that’s a PR issue. How is your brand performing on mobile?

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

Axia PR

JUNE 21, 2022

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends. Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations?

Communications 62

Communications Trends Technology Industry 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Axia PR

JULY 30, 2023

Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. Here’s how you can use AI to automate tasks in the public relations industry.

Trends 118

Trends Industry Publicity Digital PR 118

The Proactive Report

FEBRUARY 17, 2023

This can be achieved through the use of technology, such as AI and chatbots, which can provide instant and relevant responses to customer queries and concerns. Building brand affinity and trust is a crucial trend for 2023 as companies strive to establish long-term relationships with their customers.

Brand 130

Brand Branding Ethics Engineering 130

PR Conversations

NOVEMBER 22, 2023

These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

PRSay

MAY 22, 2020

As the media landscape continues to grow and evolve, PR professionals face greater challenges in figuring out effective ways to build relationships and communicate with journalists. Keeping up with the latest trends in journalist behavior to better inform your communications strategy can be no easy feat.

Pitching 175

Pitching Journalism Survey Report 175

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform.

Software 126

Software Case Study Advertising Advertising 126

Cision

SEPTEMBER 5, 2017

You may also need to identify the topics and trends that resonate with them. Taral Patel is a PR Executive at PRmention , a Digital PR Agency helping businesses get more visibility through their targeted digital PR strategies. However, knowing your audience isn’t enough to produce compelling content.

Strategy 244

Strategy How To Media Measurement 244

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. If you think you don’t need to plan – then think again.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

OCTOBER 2, 2023

Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR. Don’t email to death I hate instant messaging (there I said it – sorry Slack and Teams and whatever) but the functionality is priceless.

Agency 64

Agency Meeting Technology Software 64

Axia PR

AUGUST 9, 2023

Understand seven current trends to keep in mind as your company embraces AI. Artificial intelligence in the workplace has proved itself time and time again, and continues to be a recurring topic in industry discussions.

Ethics 62

Ethics Trends Industry Company 62

Landis PR

JANUARY 3, 2024

Undoubtedly, Cruise has the technology and protocols in place to learn from and prevent these events from happening again. To respond to each incident, Cruise should have: apologized, explained what happened, outlined how it will prevent these types of incidents and adjust its technology and testing protocols appropriately.

Transportation 59

Transportation Film Television Education 59

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. What does it take to really crush sales quotas in 2022? Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Now that you’ve established a few verticals to target, you can research if the specific topic is trending or if it’s been widely covered in the news recently. . If the topic seems to be trending, it’s important to understand how it’s being covered.

Pitching 87

Pitching Examples Social Media Trends 87

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. PR pros don’t need to know about SEO. Or do they?

eBook 120

eBook Google Tools Analytics 120