The Proactive Report

NOVEMBER 21, 2023

Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices. The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Isn’t it enough to discuss goals and have an unwritten strategy? Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Social Media 174

Social Media Marketing Media Facebook 174

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.( 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. The work of modern communicators has for the most part turned digital.

SEO 79

SEO Engineering Corporate Web 79

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. It is the result that counts, and in this regard too, KLM is very pleased with their newsroom centric comms strategy.

Airlines 87

Airlines Web SEO Internal 87

Landis PR

FEBRUARY 5, 2024

But how can you navigate the intricacies of PR in the digital era? Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Embrace AI and revolutionize your PR strategy today! For customers, personalized content and engagement strategies work best.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. The post Visual Content Trends for 2023 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

MARCH 21, 2017

This negative content will be indexed in Google News and make its way to the web search. Put a content strategy in place so that if a crisis hits it will be harder for negative content to take over page one results in Google and easier to move any negative content off the page. Follow me on Twitter.

Reputation 140

Reputation Crisis Social Media Google 140

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

Retail 88

Retail Mobile Study Web 88

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy?

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. There are 28.8 of US businesses. Need help? .

Tools 113

Tools Analytics Google Web 113

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites. Set Some Goals Your goals will dictate your entire strategy. So, we could use this as our link to insert.

SEO 62

SEO How To Resources Pitching 62

The Proactive Report

FEBRUARY 24, 2017

There’s too much good, free, intel — remember the Real Time Web ? The real time web just isn’t the same on Google or Facebook or anywhere else. Get Digital PR Tips in your inbox every Monday morning. It’s still a thing! Lee Odden Top Rank Marketing. Chris Abraham. Twitter really does still have the pulse.

Twitter 235

Twitter Customer Service Web Facebook 235

Buzzstream

APRIL 25, 2024

When prompted to Choose a Prospect Source, choose “Search the Web.” For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. Last, I clicked the “Outreach” dropdown menu, which shows the option to “Review on the Web.”

Brand 62

Brand Branding How To SEO 62

The Proactive Report

JUNE 18, 2021

Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Refine your brand “story.”

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. from SEO to Web Dev).

Software 151

Software How To SEO System 151

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

APRIL 16, 2020

That said, it’s easy to confuse the two when devising a digital marketing strategy. Remarketing describes the act of advertising to the same web user more than once through the use of email marketing. Remarketing.

Google 88

Google Web Instagram Tools 88

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MAY 7, 2018

Web Architecture and Development Framework. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Statistical Analysis and Data Mining. Data Presentation.

Study 100

Study Analytics Software Data 100

The Proactive Report

JUNE 20, 2015

These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target. Get my Digital PR Tips Newsletter. Yes, this takes time, effort and resources. Follow me on Twitter.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 74

Radio Television Media Local 74

Buzzstream

FEBRUARY 2, 2024

Your outreach strategy should never make the other person do all the work. It’s no surprise that users scan web pages. If it takes more than a line to explain the connection, it probably isn’t a fit as a prospect. H – Help The name of the game is to provide value in some way. At 14 words, comprehension dropped to 90%!

Pitching 62

Pitching Mobile Examples Study 62

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. In other words, brands aren’t just buying stock images off the web and throwing it up on their channels, they’re hiring visual professionals (designers and photographers) to create original content. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Doctor Spin

DECEMBER 20, 2023

PR professionals don’t have to know anything about web design, art direction, or UIX.” “To To work with PR, you don’t have to know anything about PR history, academic research, or theories.” “A A PR strategy is the same as a PR plan.”

Brand 52

Brand Branding eBook Resources 52

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. Ultimately, you have to know what your business objectives are, how your overall communication strategy supports those objectives, and plan your tactics accordingly.

Blogging 99

Blogging Leadership LinkedIn Google 99

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100