The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. It’s so easy to say “over to the web design firm.” There are 28.8 of US businesses. Need help?

Tools 113

Tools Analytics Google Web 113

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

MAY 7, 2018

Web Architecture and Development Framework. The PR Measurement Course could give you that extra edge on your resume. The PR Measurement Course could give you that extra edge on your resume. Middleware and Integration Software. User Interface Design. Software Revision Control Systems. Data Presentation.

Study 100

Study Analytics Software Data 100

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 75

Radio Television Media Local 75

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. Ultimately, you have to know what your business objectives are, how your overall communication strategy supports those objectives, and plan your tactics accordingly.

Blogging 99

Blogging Leadership LinkedIn Google 99

ZudePR

FEBRUARY 22, 2016

Time for a change of strategy perhaps? Advice: email is the most effective and one of the least difficult digital marketing tactics. And if you consider committing to digital marketing, growing your “list” (those people who want to receive your email communication) should be a priority. And measure.

Social Media 75

Social Media SEO Media Local 75

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Positional started its SEO strategy by building a foundation of content on the site.

Internal 118

Internal International Insurance Insurance 118

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Head of strategy at NewsCred. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 29, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. Focus on Multi-Channel Strategies. So, by designing a comprehensive content marketing strategy that includes search marketing, Facebook marketing, Twitter marketing, Instagram marketing, etc., billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . Focus on Multi-Channel Strategies. So, by designing a comprehensive content marketing strategy that includes search marketing, Facebook marketing, Twitter marketing, Instagram marketing, etc., billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40