The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Source: [link].

Digital PR 83

Digital PR Data Survey Construction 83

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Buzzstream

AUGUST 12, 2020

Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). Don’t have any? Be discoverable. . Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71

Writing Pitching Study Data 71

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

APRIL 7, 2022

percent) invest in website optimization, digital media, and search (69 percent). A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. Traditional marketing and PR skills are still vital, but clients and employers want more. Connect on LinkedIn.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

JUNE 26, 2017

Write good quality content. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Watch the video for the full explanation of how and why it works. Connect on LinkedIn. Get the Digital PR Tips Newsletter. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Contact Out also has a browser extension.

How To 83

How To LinkedIn Tools Google 83

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 2, 2017

“The fictions and fabrications that comprise fake news are but a subset of the larger bad news phenomenon, which also encompasses many forms of shoddy, unresearched, error-filled, and deliberately misleading reporting that do a disservice to everyone,” writes Snopes founder David Mikkelson. Do they have a LinkedIn account.

Government 214

Government Digital PR Report LinkedIn 214

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

JULY 29, 2020

No junior PR exc can be expected to get very far without working towards achieving a breadth and depth of education and experience. . Deirdre Breakenridge , CEO of Pure Performance, scored very highly for being one of the most driven digital PR professionals on our list. Challenge convention and be creative. .

Publicity 119

Publicity Digital PR Creativity Education 119

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Burrelles Fresh Ideas

JANUARY 2, 2024

You can connect with him on X (formerly Twitter) or LinkedIn. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

SEO 84

SEO Mobile Engineering Ethics 84

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts. Bill Threlkeld, Threlkeld Communications, Inc.

Tools 89

Tools Google LinkedIn Leadership 89

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

MAY 3, 2015

Write in the language they understand. Use a monitoring tool to find the people who are already interested in and writing about your topic. Set up searches in Google, Twitter, LinkedIn and blogs using keywords and phrases your tribe would be interested in. Follow me on Twitter for Daily Digital PR tips.

Tools 100

Tools LinkedIn Google Twitter 100

The Proactive Report

MAY 12, 2017

LinkedIn B2B content Report ). SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. DivvyHQ Content Challenges Report). 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Connect on LinkedIn. Get the Digital PR Tips Newsletter. How to Craft High-Quality Content . Need help with your content? Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

ZudePR

NOVEMBER 8, 2019

I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. It’s important to keep a praise file when you write a bestselling book. Any questions, I’m only an email or LinkedIn message away. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Financial 101

Financial Government Writing LinkedIn 101

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post.

Pitching 62

Pitching Mobile Examples Study 62

ZudePR

JANUARY 21, 2016

I’ve already been on Buffer to find out my optimal sharing times on LinkedIn (this is the network I focus on). I set Hootsuite (I have the Pro version) to share twice a day at those optimum times then schedule the same update to my LinkedIn personal page, company page, my Google+ pages and my company Facebook page. Digital PR.

Digg 104

Digg SEO System Reddit 104

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Proactive Report

MAY 27, 2018

New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Connect on LinkedIn. The post Big Changes Ahead in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. But the new skills are creeping up the list.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Connect on LinkedIn. The post Big Changes Ahead for the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Connect on LinkedIn. The post The Scale of Change in the PR Industry appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MARCH 27, 2018

Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics.

Analytics 100

Analytics Measurement B2C Construction 100

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My! See you soon!

Report 40

Report Banking Measurement Digital PR 40

Sword and the Script

FEBRUARY 29, 2020

These backlinks are important to digital PR and marketing for two primary reasons. 3) Long-form wins in data analysis of 40,000 “most-shared” posts by BuzzSumo and LinkedIn. “A According to the survey results: “bloggers who write longer content are far more likely to report success.

Content Marketing 78

Content Marketing Study Analysis Marketing 78