Remove Digital PR Remove LinkedIn Remove Measurement Remove Writing
article thumbnail

5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI.

Trends 182
article thumbnail

The Wildfire way of measurement in PR

Wildfire

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big Changes Ahead in the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. The traditional skills are still in demand – writing, communication and strategy. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 113
article thumbnail

The 3 Traits Public Relations Professionals Need to Succeed

Buzzstream

The top PR leaders are driven; their desire to be recognized as successful keeps them on track as they work hard to accomplish their goals. With dozens of metrics and measures of success out there, PRs are subject to evaluating their results on a client by client, campaign by campaign, and even a day by day basis. .

Publicity 119
article thumbnail

Big Changes Ahead for the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. The traditional skills are still in demand – writing, communication and strategy. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 100
article thumbnail

The Scale of Change in the PR Industry

The Proactive Report

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. The traditional skills are still in demand – writing, communication and strategy. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 100
article thumbnail

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ). SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week.