The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea. So yes, SEO has become an important PR skill.

Digital PR 154

Digital PR Google SEO Content Marketing 154

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Axia PR

JULY 27, 2021

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO Analysis How To 118

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

FEBRUARY 12, 2024

In the digital age, the tools of PR in digital marketing have gone high-tech. This is a potent toolbox for boosting a brand’s digital visibility in ways that feel genuine, engaging, and even human. Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Buzzstream

AUGUST 12, 2020

Image from FRACTL and displayed on PR News Daily. . The “need for speed” often can cause even marketing experts to take the time to check: Is it only writers from the outlet’s team who contribute? As expert-level marketers, it is imperative to check-in and make sure that you simplify your touchpoint and show that you are credible. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

FEBRUARY 23, 2021

We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. Did you know?

SEO 129

SEO Engineering Google Study 129

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. One way companies can build brand affinity and trust is by incorporating purpose-driven marketing into their strategy.

Brand 130

Brand Branding Ethics Engineering 130

The Proactive Report

APRIL 7, 2022

. If you thought we’d reached a point where all businesses were up to speed digitally, think again. According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. In fact, it’s time to do just the opposite.

Digital PR 264

Digital PR Marketing Infographics Video 264

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Verify emails before sending them using our favorite digital PR tool for verification, called Neverbounce. Have any other questions?

Google 133

Google Guidelines SEO Reputation 133

Axia PR

SEPTEMBER 12, 2023

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

SEO 62

SEO Company Engineering Agency 62

Rock the Status Quo

AUGUST 20, 2015

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). Looks promising, right? The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

5W PR

DECEMBER 21, 2022

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. Nevertheless, Pinterest allows companies to generate a lot of website traffic, and increase their sales, as well as their authority and credibility in the market.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

Sword and the Script

OCTOBER 29, 2020

SEMrush is better known for SEO software and it has moved into the PR market with an acquisition of a PR software company: What is the attraction to the PR market ? EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it.

SEO 66

SEO Strategy Software Digital PR 66

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. And it gets the attention of search engines and the media. Get the Digital PR Tips Newsletter. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

The Resolution Blog

MAY 11, 2018

‘How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018.

SEO 120

SEO eBook Data Measurement 120

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. Google has long said it’s an answer engine, rather than a search engine. PR and the Future of Search. So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. FOLLOW THE MONEY.

Real Estate 100

Real Estate Brand Branding Survey 100

Buzzstream

APRIL 25, 2024

Search Engine Journal has a great breakdown of this topic.) For example, here is what Sprinklr’s top keywords look like: I see many social marketing-related terms, so this would generally be a good fit. For instance, social media marketing is still digital marketing, a space we play in.

Brand 62

Brand Branding How To SEO 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Pricing: Free 30 day trial, but more advanced features require a BuzzSumo Pro account (starting at $99/mo).

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

JULY 1, 2016

The content suggestion engine analyzes your Twitter feeds and pulls relevant content related to what you post and what engages your audience. I can switch from one client’s account to another and then do a search in the content suggestion area for relevant, newsworthy content.

Social Media 140

Social Media Engineering System Leadership 140

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Three years on and I now know how invaluable it is for multiple facets of Digital PR.

Digital PR 161

Digital PR Tools Pitching Film 161

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins).

eBook 120

eBook Google Tools Analytics 120

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JUNE 10, 2015

Search Engine Optimisation. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Emotional Marketing Value Headline Analyser. I use CoSchedule first then insert the highest-scoring headlines in the Emotional Marketing Value (EMV) tool. They are mostly free. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68