ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Any smart PR person knows that when launching a new product into a crowded category, for example, it’s important to know what differentiates this product from the rest of the field. .” Opposition research or “oppo” as it’s known in political circles, isn’t just for elections.

Local 159

Local Pitching Interviews B2B 159

Cision

OCTOBER 10, 2016

There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ). By category (arts and entertainment, sports, health, et cetera).

Trends 120

Trends How To Google Software 120

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

OnePitch

JANUARY 11, 2024

Because I get a lot of people who follow up for quite frankly products or people or whatever that just don't fit Bustle’s demo, whatsoever. Then you can say, “Oh, we met at such and such event in September,” or whatever. So that's just my one note to publicists.” But I opened it because they made me think that I knew who they were.

Pitching 93

Pitching Consumer Trends Viral 93

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. AI Tech Showcase product demos. Marketing AI Institute is a media, event and online education company. Private Slack community. Webinar library.

Education 52

Education Marketing Conference Agriculture 52

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. The 2020s will be interesting times indeed.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

APRIL 30, 2019

It also gains data from brand sponsorships and events.” Mr. Strance was a long-time product manager for Vocus (and a colleague and friend) and he gave me a demo of the iQ Media product in 2014 and the TV monitoring capabilities were very slick. all 210 U.S. DMAs – in real-time and from historical broadcast TV and media content.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. He is Director of Communications for Causeforce, one of North America’s biggest producers of charity events. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Products: media monitoring & reporting, media outreach, short video demo. To that end, I’ve also made some changes to the list.

Technology 94

Technology Software Resources Pitching 94

Contently - Strategy

MARCH 5, 2024

Current saw a 700% increase in its daily Current Pay requests and skyrocketed to number five in the App Store finance apps category. We’re here to help you navigate financial content marketing—to learn more, request a demo and chat with our sales team. million likes. Moral of the story? Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

MARCH 5, 2019

PR and communications are pretty closely related, though communications is the broader category. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. Here again, it a co-created event that they will be willing to share.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Waxing UnLyrical

JANUARY 27, 2011

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Assume your press release is as fascinating as the State of the Union speech.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

JUNE 6, 2016

We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. The emails in this category are normally abusive, criticisms, requests for free work etc. #16: We made more money, more profit and delivered better events in 2015. Rather than steaming ahead I have a natural break point midway to reflect.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. PR and communications predictions. My own predictions.

Marketing 169

Marketing Employee Content Marketing Training 169