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Dos & Don’ts of Content Creation

Critical Mention

You can also tailor your posts to discuss trends or events that are timely to your audience. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . SCHEDULE A DEMO. Most importantly, your post should be directed toward a defined targeted audience.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). 7 Reasons Traditional Media is Still Relevant in PR 1.

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4 Essential Elements of a Standout Press Release

Cision

Whether you want people to buy your product, give a donation or attend your event, you need to specify the action you want readers to take. This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

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How To Use Social Media At An Event

Beyond PR

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual.

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

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5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Images, infographics, GIFs, and interactive videos can breathe new life into your content. SCHEDULE A DEMO. Until next time!