Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Think about that for a moment: 1 in 5 never responded to a demo request at all.

B2B 157

B2B Marketing Survey Study 157

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Should you?

Measurement 50

Measurement Analytics Software Resources 50

Onclusive

JUNE 21, 2017

Watch the Facebook Live event or scan the session’s top takeaways below. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter?

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

Onclusive

MARCH 29, 2018

PR analytics tools today provide data visualization features that can graphically show you where important business outcome metrics spike, so you can correlate those with other business events. PR and marketing need a level change in measurement. To learn more about AirPR’s software solutions, click here to request a demo today.

Software 207

Software Analytics Trends Measurement 207

NewsWhip

SEPTEMBER 21, 2023

Data collection allowed us to reflect on past events and their impact. Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. However, as the media landscape continued to evolve, so did our needs.

Analytics 88

Analytics Media Crisis Insurance 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Talkwalker characterized the product as “social measurement and audience insights software.” Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 156

Media Relations Media Print Software 156

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 This month, we identify myriad factors that helped propel the big game to the most-watched Super Bowl in history. System1 assigns ads a score from 0 to 5.9

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

MAY 21, 2020

Having said that, pre-COVID social media interactions prove that virtual communication will be an even more popular way for fans to communicate regardless of fan-bans at sporting events. Season updates, team safety measures and athlete health coverage are already being shared through online news sites. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Click here to request a demo or to discuss your monitoring needs. And this year was no exception. We can help!

Pitching 96

Pitching Print Measurement Report 96

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Every new product introduction requires its own media event. With media outlets cutting staff and a plethora of press parties competing for press attendance, events just don’t have the pull that they used to. The best way to measure PR is by the number of interviews secured. Quantity over quality? We don’t think so.

Skype 149

Skype Interviews Viral B2B 149

NewsWhip

JANUARY 19, 2021

Compare expands on our Timeline feature by giving you the ability to analyze media and public interest across multiple crises or events at the same time to better understand their impact at any stage of their development. Crisis measurement and benchmarking. If you are new to NewsWhip, then you can request a demo by clicking here.

Crisis 78

Crisis Crisis Management Data Measurement 78

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. SCHEDULE A DEMO. Start by analyzing campaign goals you’d like to reach. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Landis PR

JUNE 26, 2023

With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. It gives an instant, comprehensive view of all dimensions of any acute news event. If you are new to NewsWhip, then you can request a demo by clicking here.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. Even if it requires them to leave their comfort zones, A-plus PR professionals are interested in learning about which metrics can best help them measure the effectiveness of their strategies.

Measurement 136

Measurement Analytics Data Conference 136

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SCHEDULE A DEMO. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Cision

OCTOBER 3, 2016

Take lessons from that peak in conversation and create a follow-up campaign that aligns with your objectives but borrows tactics from that event to create more peaks and more conversation. How can what was measured last month be used to guide strategy for the following month? Was it positive or negative? Who or what was involved?

Software 0

Software Comparison Media System 0

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Critical Mention

JULY 24, 2018

Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or reaching a business milestone — but how about after the dust settles on these events? Amplifying and measuring results. As we mentioned, a good PR strategy doesn’t end with one major event. SCHEDULE A DEMO.

Marketing 76

Marketing Measurement Financial Analytics 76

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. SCHEDULE A DEMO. Develop your own pitch style. You can connect with Jacob on Twitter.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Critical Mention

NOVEMBER 29, 2018

Increasingly, marketers have to justify their spending on a variety of marketing channels, from pay-per-click campaigns, to events, to targeted outreach. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Analytics 105

Analytics Data Trends Marketing 105

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Measuring and reporting on metrics that matter.

Agency 51

Agency Measurement Resources Report 51

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans. SCHEDULE A DEMO.

Sports 117

Sports Film Television Transportation 117

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Be sure you are aware of the latest in measurement technologies, and implement an automated tool that can provide benchmarks for you to measure against for the remainder of the year.

Analytics 50

Analytics Measurement Training Software 50

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Partner Demo Course* : Educate and inspire your clients by learning how to run an impactful product demo.

Training 72

Training How To Course Software 72

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. Measurement: Six in 10 SDRs meet their quota The survey found 63% of SDRs achieve their quota on average. On average there is one SDR for every 2.3

B2B 81

B2B Marketing Survey Groups 81

PRSay

NOVEMBER 10, 2016

Earned media impression measurement and analysis. Logo detection is a boon to brands that purchase sponsorships, their agencies and the leagues and event owners as well. If you’d like a demonstration or more information, please click here to arrange a demo and briefing on TVEyes Broadcast Logo Detection. Ives is CEO, TVEyes.

Television 78

Television Sports Web Advertising 78

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

OCTOBER 20, 2016

Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. Whether it’s 140 characters on Twitter or the latest historical biography, I still like to keep up on top of the news and current (and historical) events. Request a demo now to see how Cision can help.

Television 120

Television Public Affairs Pitching Healthcare 120

Shift Communications

JUNE 24, 2016

Direct response is about creating a measurable behavior, such as buying an item online, scheduling a demo, or filling out a form. Direct response works very well with product announcements, product revival campaigns, and real world events. Direct Response: Driving Behavior. Which strategy is right?

Advertising 109

Advertising Advertising Strategy Publicity 109

Contently - Strategy

SEPTEMBER 27, 2023

Brands can explore virtual event marketing, influencer collaborations, and data visualization, empowering them to connect with their audience on an entirely new level. Experiment with Formats: Next-gen channels offer a diverse range of content formats, from interactive VR experiences to immersive 3D product demos.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52