Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Time will tell, but definitely one to watch. Take a look at our round up below: Instagram changes it video layouts . An ode to the new BeReal app?

Instagram 118

Instagram Social Media Video Facebook 118

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. This is why I get so annoyed with the term “social media crisis”!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. These stories demonstrate how a global brand is having an impact locally, which is especially important in European markets. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Cision

MARCH 31, 2015

Everyone wants to go viral, but it’s nearly impossible. By definition, people using mobile devices are on the go. Best Practices Featured Content Marketing multimedia Photography podcasts video' “If you want people to share your video, ask them.” – Jay Baer. Bigger is not better. Bigger is not better: Part 2.

Storytelling 120

Storytelling Mobile Video Viral 120

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Teasers done well spark viral conversation. We experienced the Super Bowl.

Social Media 78

Social Media Analysis Media Viral 78

Cision

JULY 28, 2015

Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. With Visible Intelligence, Waterhouse not only guides their current clients’ social communication but uses the feature as a market differentiator to attract more and larger clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Cision

DECEMBER 26, 2017

Create a library of free marketing resources, like CoSchedule’s , to build authority for lead generation. This persona looks for new marketing tactics while sticking to a consistent voice across channels. Their messaging is witty and relevant, and it definitely appeals to younger audiences. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Definitely.

Advertising 131

Advertising Advertising Data Reputation 131

Communications Conversations

APRIL 20, 2018

I knew from an early age that I wanted a career that impacted people in a big way – meaning, I didn’t want to be marketing a commercial product (that may just collect dust) to the masses – I wanted to market something that was beneficial to people. Great question! Why or why not?

Social Media 114

Social Media Media Education Analytics 114

Prohibition

DECEMBER 13, 2019

Tap into current affairs and hijack the news agenda to recreate funny and relevant content, look at current viral posts from which you can take inspiration, but make sure you adopt a level of consistency and stick to a solid brand tone throughout.

Facebook 62

Facebook Social Media Video Viral 62

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. Since then, there have been a lot of great interactions about all things social media and marketing.

Social Media 85

Social Media Film Industry Viral 85

NewsWhip

MAY 12, 2021

So, I think a lot of people are talking about culture-first marketing or culturally-led marketing. Definitely because if you don’t have those guardrails, like I said, you’re just going to be annoying. There’s no expectation that this needs to go viral or it needs to do this, but you learn a lot from that.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Image by Diggity Marketing via Unsplash, CC0. Guest post by Lauren Lawson-Zilai.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Understand how marketing and comms needs to change to reflect societal shifts. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

PR in High Definition

SEPTEMBER 27, 2021

The job market is busy, with the second highest monthly increase in new employment coupled with a booming number of vacancies. Bars, restaurants, and cafes have bustled to life with eager customers; the wait for a table at your favourite spot is back. Being vulnerable to stand out in the crowd.

Viral 62

Viral Crisis Industry Reputation 62

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.” Social media by definition is a space where people share ideas and information. ” So, how did it all happen? No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. There are a lot of SEO tools and content marketing tools on the market. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because of this, communication and marketing professionals have largely come to the conclusion that social promotion is paid promotion. Attention is finite and our need for attention is not.

Social Media 84

Social Media Media Customer Service Measurement 84

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets. Katrina Craigwell: As marketers, we seek to attract attention and we hope we’re pushing ourselves to earn that attention.

Report 225

Report Media Advertising Advertising 225

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. We really don’t have privacy and free speech anymore as anything you say online can be used against you – perhaps not legally but definitely in the court of public opinion.

Reputation 44

Reputation Policies Web Employee 44

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Stern + Associates

FEBRUARY 7, 2014

We live in a highly commoditized market, enhanced by increasing global competition and the rise of cheap and quickly delivered goods available on the Internet. Perhaps this is an inevitable reaction to our increasingly commoditized market. Standing out has become a lot harder to do. There’s an old saying in academia: Publish or perish.

Leadership 78

Leadership How To Enterprise Viral 78

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75