PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep […]. The post Blendle: Bite-sized saviour of journalism or future apathy victim?

Journalism 48

Journalism Print Measurement Communications 48

Sword and the Script

MARCH 10, 2020

Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. That is by definition “ sameness.”

Blogging 97

Blogging Company Journalism Study 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. It’s important to have a clear definition of success at the outset. But it doesn’t pay to narrow your targets to an unrealistic handful of marquee outlets. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JANUARY 2, 2018

This example is the definition of taking shortcuts. People with a background in journalism understand what type of content will grab readers’ attention; they also know how to build a compelling brand voice and how to tell a story in a few words.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. PR tech mentions.

Media 108

Media SEO Analytics Analysis 108

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” To be sure, America definitely has a problem trusting the media. Among the key findings, was that business is now the most trusted institution. When asked “How much you trust that institution to do what is right?”

Government 139

Government Survey Ethics Media 139

Communications Conversations

OCTOBER 10, 2019

But, I also see a few obvious areas where I would definitely add budget. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list.

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

MAY 7, 2019

Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. To be clear, DA isn’t definitive, and it does have plenty of critics. So, all things considered, DA is a pretty good measure of quality, in my experience. The higher the number the more credible the site. Digiday : 79.

Google 134

Google Banking Engineering Web 134

Cision

MARCH 17, 2017

10 years later, the answer is a definitive yes! It’s important for brands to also invest in strategies that offer a measure of a guarantee — which is where paid media can offer immense value. What is the biggest PR lesson you’ve learned throughout your career?

Fashion 227

Fashion Travel Interviews Instagram 227

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1. Unique visitor count.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Waxing UnLyrical

DECEMBER 28, 2019

However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. There are definitely niches that have more guest-posting sites available, but that doesn’t mean those sites are more or less effective. Which Niche is Best for Guest Posting?

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

FEBRUARY 16, 2017

But I do think we can find a fix, or more likely, a series of fixes, assuming we can agree on a definition, and what might qualify as solving this. They can and should take measures to combat fake news. I don’t think it will be as easy as fighting spam (this CIO article implies that that AI has met its match here).

Reddit 168

Reddit Government Google System 168

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. Host : You mean the main inflation measure for this generation is their family? Can you give us a definition of a rich person in Bulgaria? All this came true in a bunch.

Government 72

Government Education Course Ethics 72

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. It’s one thing to make people listen, but measuring it is key. Why do you care about Social PR? Social PR makes the world go around. I can be bribed with sushi. Sushi is life.

Measurement 40

Measurement Energy Retail Creativity 40

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. This is a definite turn-off for journalists. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I definitely believe behavior is predictive of future outcomes. I would advise marketers to measure twice and cut once. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding.

Publicity 40

Publicity Storytelling Study Journalism 40

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. As a huge fan of Hug Your Haters , this is definitely on my can’t-miss list.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Karen Freberg

AUGUST 15, 2017

For example, I was surprised to see how short the measurement chapter was. Definitely a place to go for getting started! public relations, social media, journalism, and many more). However, there were some missing components that I was surprised to see here.

Social Media 69

Social Media Media Resources Education 69

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). Why: Rather than imposing a definition of “God,&# the author explains her construct. It’s a good read. These fine folk did: Jan.

Measurement 40

Measurement Tourism Creativity Blogging 40

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. PR measurement. While more respondents (38%) said “no” brands should not take a stand – and that represents the single largest grouping of answers – it’s not a majority.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Waxing UnLyrical

NOVEMBER 23, 2010

Mark as read Approve comment Great post, Jaxx- definitely a growing trend as bloggers are increasing their credibility and influence and companies are taking notice. In journalism, reporters are never outright paid for favorable articles. All my best, Rich Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 93

Survey Journalism Study Pitching 93

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Youre definitely not guilty of this in your presentation though.

Social Media 73

Social Media Twitter Facebook Measurement 73

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. The TOP PR and Content Marketing Conferences 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Yeah, that was the first form which then evolved into me doing journalism. Maxim: Probably yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. We should immediately recognize and apologize and take measures.

Newspapers 52

Newspapers Social Media Ethics Travel 52