Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. Definitely. But, by launching a social media campaign are you simultaneously launching a PR campaign? First and foremost, remember to meet the media’s needs. Do they overlap? Are they both important?

Social Media 49

Social Media Newspapers Media Pitching 49

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. ” In general, I’ve been more interested in the social tactics, given that’s the focus of my work. Probably the best social media tactic I’ve seen this week. Well written. And, the execution was even better.

Digg 60

Digg Social Media Banking Sports 60

Ethical Voices

JANUARY 30, 2023

” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. You can’t control what story they’re going to write, but you can control what you give them, for better or worse. It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. What’s your favourite social media platform and why?

Meeting 62

Meeting Agency Social Media Interviews 62

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. About Growing Social Now. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. Yosemite is a wild place by definition. Do you also manage social media for the park?

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. I’m so thankful to have experienced what it’s like to work at an agency.

B2C 41

B2C Pitching Writing Internal 41

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Richard Laermer and Kevin Dugan curate every PR person’s nightmare, the Bad Pitch Blog, dedicated to calling out media pitches that are off-target, poorly written or just bad for any number of reasons. Learn what not to write. Bad Pitch Blog. However, “the good to bad ratio of pitches sent to us?

Blogging 159

Blogging Pitching Fashion Sports 159

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:09:58] BM: Definitely, especially exclusives.

Pitching 84

Pitching Government Writing Report 84

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media.

Communications 40

Communications Measurement Employee Course 40

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Influencer Dance Definitions. Influence is often confused with simply having a large social following. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. 2: Research industry publications–look for who’s quoted or writing bylines. But, it’s usually effective, too.

Tools 111

Tools Twitter Local Pitching 111

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle.

B2C 157

B2C Study Exercises Sports 157

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. So whether it’s building a social presence for our client Topps, positioning will.i.am Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Reputation Us

APRIL 18, 2017

I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Here are a couple ideas; Media resource. Actually rehearse with them.

Leadership 83

Leadership Print Training Radio 83

Communications Conversations

MAY 21, 2020

Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. And, I fell into a career of writing, social media and blogging. And, after 10 years, I’ve now profiled over 90 different PR, marketing and social media professionals across the U.S. but, largely, here in Minneapolis).

Newspapers 78

Newspapers Blogging Groups Print 78

Presspage

SEPTEMBER 26, 2017

Mark Hopkins: Before we had the newsroom, the media relations team at OhioHealth would go out and find their stories, the internal communications team would be working on their stories, and social media would do their own thing. And social media also sits at that table. What are we doing?" So that helped a ton.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Which is your social media platform of choice and why? 1) Write every day. 2) Raise your hand.

Interviews 28

Interviews SEO Blogging Writing 28

Maxim Behar

JANUARY 24, 2023

Before that there was an interview with Oprah Winfrey, then a few other interviews, the book etc. Especially the interview with Colbert was great because Colbert is very classy. Moreover, in the interview you have a two-way communication. Maxim: Definitely. Don't you think so? They interpreted it as racism.

Interviews 68

Interviews Course Government Social Media 68

Communications Conversations

NOVEMBER 20, 2019

That said, I definitely recommend it. The social media unicorn debate immediately comes to mind. If I were searching for a job, I would definitely have alerts set up on LinkedIn and Indeed. Everyone can write (hopefully). And they’re definitely not used to being told what to do. Absolutely not.

Meeting 74

Meeting Banking Energy Company 74

Ethical Voices

JANUARY 23, 2023

But there are definitely challenges to that. At that time, social media wasn’t prevalent. Well, in this particular place, she was making some claims about this competitor that were just simply not true and they were in writing. Listen to the full interview, with bonus content, here

Ethics 76

Ethics Publicity Education Reputation 76

Konnect Agency

AUGUST 11, 2020

Though we as a society already heavily relied on the internet before the entire world started to quarantine, having a good internet connection, email and social media platforms (personal and professional) became ESSENTIAL once we started to interact with people mainly through technology at the beginning of March.

LinkedIn 52

LinkedIn Instagram Twitter Agency 52

Presspage

MAY 6, 2017

And we had to both act out and write down what we would do in our role. I had to write a press release in three minutes, and also a series of tweets and website updates. All members of the PR team were also given extensive training, including press interviews, social media, and PressPage.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different.

Radio 52

Radio Hotels Course Social Media 52

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. Raised awareness is a goal – it’s not definitive.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Waxing UnLyrical

SEPTEMBER 13, 2013

Utilize Social Media. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Always remember to write for the reader and keep the reader’s needs above your own. Email them the bios of the experts and offer an interview.

Strategy 105

Strategy Pitching Twitter Community 105

Critical Mention

JUNE 29, 2018

Hint: Definitely do NOT eat). The company also called in some big guns, having Patriots’ tight end Rob Gronkowski, a spokesperson for Tide, record a video for the brand’s social media channels where he talked about the dangers of eating Tide Pods. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Norton's Notes

OCTOBER 17, 2014

Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings. They look amazing nice work.

Blogging 77

Blogging YouTube Writing Fashion 77

Sword and the Script

OCTOBER 15, 2016

He’s an icon, which by definition requires both success and admiration. Mr. Ogilvy is one of mine and his 1992 interview is included below and the inspiration behind the theme of “icon” for this week’s three Unscripted Marketing links, which follow below. He writes that humanity has changed little in the grand context of history.

Advertising 60

Advertising Advertising Print Interviews 60

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. Definitely a great book to add to your class as you incorporate Meltwater into your classes. Discusses future implications and risks to note.

Data 42

Data Media Case Study Social Media 42

Maxim Behar

OCTOBER 15, 2023

What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. And that's why I decided to write this book because I saw these huge changes happening in our business. The first difference is that social media is interactive. Host: To reflect them.

Newspapers 58

Newspapers Meeting Ethics Social Media 58

Critical Mention

AUGUST 8, 2018

For controlling messaging, it goes back to marketers not understanding basic marketing concepts like the promotional mix: ads, publicity, websites, social media and personal selling. How did you manage the fine line between writing for CEOs and the general marketing population? Lonny: That’s a really good question.

Marketing 61

Marketing Creativity Groups Media Relations 61