article thumbnail

7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

Here are a few tips on preparing for a media interview so you can absolutely nail it. If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . Remember your media training . Study the briefing doc.

article thumbnail

Five PR Skills To Sharpen In 2023

ImPRessions - Crenshaw Communications

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list.

Writing 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

article thumbnail

PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333
article thumbnail

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

article thumbnail

Writing for the Future: The Top Features of a Success-Driving Press Release

PR Fuel

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52
article thumbnail

The Secret to Writing Memorable Key Messages

Action PR

The secret to writing key messages is to make them memorable, relevant and meaningful. Too many key messages, by definition, are no longer key. More than that will be too many for any to stand out – plus it’s a headache for your spokesperson to remember them all in the heat of the interview moment…. They’re mass messages!

Writing 40