Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. SEO Benefits. Interviews – Host a conversation with an industry expert. So you should definitely create you own thumbnail, and you can do that with the help of a graphic editor. Here are the tools you need to set up your video studio!

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR.

Measurement 60

Measurement Course Advertising Advertising 60

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR Fuel

MARCH 8, 2021

When they are combined with content marketing and SEO, press releases form a powerful part of your digital marketing strategy. If you have a lot more to say, mention that you’re available for interviews and wait for a journalist to contact you. Mixed media press releases are definitely gaining in popularity.

Writing 52

Writing Software SEO Brand 52

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JULY 5, 2017

The word “interim” might conjure the idea of provisional, or temporary, or stopgap, but there’s one more way to think about it according to the Merriam-Webster definition : intervening. That’s my takeaway based on the interview below with Sophie Shiatis. Boots on the ground interviews with PR, marketing, sales leaders.

B2C 55

B2C Education B2B Interviews 55

PR in High Definition

OCTOBER 30, 2023

However, she was never considered a world-leading singer – I think of Ali G’s joke when interviewing the pair, ‘Does Brooklyn want to grow up to be a footballer like his dad, or a singer…Like Mariah Carey’. Clearly, being part of one of the most successful groups of our time played a big role in the early days.

Reputation 62

Reputation Fashion Newspapers Local 62

Sword and the Script

AUGUST 25, 2015

It’s not impossible to catch up, but it is harder, because there are so many nuances both to the art and science of content – from writing for the web and headlines to incorporating visual media, basic SEO skills and distribution – that add up to a competitive advantage. Content marketing is proving effective for demand gen.

Survey 60

Survey Content Marketing Report Corporate 60

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. I specifically enjoyed “Cheat Sheet on the 3 Measurement Buckets,” “Setting up Goals in Google Analytics” and “SEO Principles.” Why do you care about Social PR? Sushi is life.

Measurement 40

Measurement Energy Retail Creativity 40

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. I definitely believe behavior is predictive of future outcomes. I’m honored to have interviewed him and am delighted to introduce Russ to you!!

Leadership 40

Leadership Survey Enterprise Conference 40

Wildfire

AUGUST 1, 2018

I know many PR agencies have different definitions as to what constitutes outcome , but when I think of that term, I pretty much think of solely coverage. How much coverage did you receive for all those press releases and interviews that your agency secured? Measurement by outcome — the bread and butter of PR.

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

SEPTEMBER 13, 2010

But look at what he says when examining what someone wrote in an article entitled “public relations comes of age&# : Besides not knowing the difference between public relations and publicity (see Seth Godin’s definition here ), the author clearly missed the boat by thinking public relations measurement is based on WOM and media mentions.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? When we were mulling over what to focus the chat on, we thought discussing “outcomes&# would be good, since very often, practitioners focus solely or primarily on outputs.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 7, 2010

Definitely a palomino. This is definitely a palomino. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. Because what he says is Just. I suspect his new book might have a new place on my syllabus. Turns out you can… but it might not be accurate.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 17, 2010

Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Mark as read Approve comment I have definitely noticed how visually appealing your posts are - your use of pictures, boxes, bold & italics DO draw me in. Mark as read Approve comment Hey Shonali - Thx for this.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. Why: The best use of the word “ quark &# I’ve seen in a long time. Finding the God of your understanding , from this time ~ this space. It’s a good read. The Victorians: time and space , from IanVisits.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

JANUARY 18, 2011

LF definitely deserves more prominence in a separate post! I definitely have to try that. Mark as read Approve comment My pleasure! The other thing with Livefyre is that I dont think of it as a plugin so much, though I know there is a plugin to make it work once you install it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? Mark as read Approve comment I think its definitely what you make of it, Joe. got any definite answers but I’m just going to see where it takes itself. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 24, 2011

However, you definitely need the time and resources to both to apply for the program and implementation. A past client of mine saw a 20% increase in donations while implementing this program. Many other non-profits, including the Diabetes Hands Foundation , have had great success.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 23, 2010

And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. Mark as read Approve comment Great post, Jaxx- definitely a growing trend as bloggers are increasing their credibility and influence and companies are taking notice.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 6, 2010

Youre definitely not guilty of this in your presentation though. The one general note of caution I would add is to make sure that the engagement tool youre using doesnt overwhelm the message. If youre using something that youre passionate about, the tendency would be to throw as much of it in as possible.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 21, 2010

To get started, listen to this interview Joe did with Eric a few months ago (and I wouldn’t have met Joe had it not been for Amplify, and now he’s becoming a good friend and someone I rely on for advice). People will definitely visit your blog if you are engaged on Amplify. Just why do I love Amplify so?

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

SEPTEMBER 30, 2010

Id definitely recommend watching a few of the other vloggers vids. Comment as pts moderator Herwin Icasiano Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Thanks Dea for your comments! Great point about personal branding. Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

JANUARY 14, 2011

I definitely need to test WWSGD, that is the only one I have not tried the other 4 are excellent. Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Exellent resources! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

JANUARY 3, 2011

I would definitely say number 2 & 5 are SO tough but SO important! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment This is great advice! And also good to know I am able to relate to your experiences with your first job. I am still working on those myself. Thanks for the post!

Facebook 63

Facebook Twitter Measurement Blogging 63

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms.

Trends 100

Trends Media SEO Analytics 100

Sword and the Script

JANUARY 17, 2023

I’d definitely put them on the shortlist. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Blog: Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. 47: Zach Cutler Co-founder and CEO at Propel.

Technology 93

Technology Software Resources Pitching 93

Waxing UnLyrical

NOVEMBER 4, 2010

I definitely will do that.I . :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Rachael Seda Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

JANUARY 7, 2011

Mark as read Approve comment I think well all agree saying sorry can be difficult but this individual definitely needs to say he/she is sorry. It definitely gave me an ego bruise, then scorn for their professionalism, followed by respect for how the gaffe was handled. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

How To 83

How To Facebook Twitter Conference 83

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. You don't need a huge amount of resources to get started, you'll probably make loads of mistakes to begin with, but who cares - you definitely know more about some things than any of us already working here. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. It can be overwhelming, so you''ll definitely have to prioritize. Interviews Inbound Marketing E-Book'

Marketing 91

Marketing Small Business Interviews Internal 91