Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . The ROI may not happen overnight. .

Agency 353

Agency Interviews Pitching Retail 353

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. A call from Maja puts you on your wits but her contribution to the industry makes it a better place.

Interviews 115

Interviews Agency Industry Measurement 115

MaccaPR

AUGUST 10, 2020

For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. No one is advocating for the buyer, and as a result, marketing is often delivering a poor brand experience!

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. That beats self-promotion every time. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Stern + Associates

FEBRUARY 28, 2024

It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. That editor will be swamped – too busy to even conduct interviews, in many cases. But what makes contributed content – as in byline articles, guest blog posts, etc. even more valuable is the ability to shape the message.

How To 98

How To SEO Strategy Social Media 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 108

Video Marketing SEO Social Media 108

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. For example, Video SEO: Optimizing Your YouTube Video. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. A call from Maja puts you on your wits but her contribution to the industry makes it a better place.

Interviews 60

Interviews Agency Industry Measurement 60

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Cision

JUNE 7, 2017

She dominated SEO (search engine optimization) on the word “Christina.” After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. Dictate Your Digital Footprint Destiny. ” She had all the “Google-Juice.”

Google 319

Google Reputation How To Television 319

Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Interview Experts. Interview Experts. People love interviews with industry experts.

Creativity 63

Creativity Strategy SEO Interviews 63

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Provide any additional information promptly and accommodate any requests for samples or interviews. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

5W PR

MARCH 18, 2023

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

Buzzstream

MARCH 3, 2020

All goes to show that the conversation doesn’t stop once the interview is over with. If you do find the idea of being interviewed tricky or intimidating, I’d argue that as long as you take the time to prepare thoughtful talking points you should be okay. After the interview is live and published, the content doesn’t stop there.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Communications Conversations

OCTOBER 28, 2022

That survey must get Andy tons of traction each year–it must be a huge traffic driver for him, and it’s probably great for organic SEO with all these backlinks he’s getting. 3 – Collaborate with industry influencers to develop interview or roundup posts to reach new audiences. And, I’m far from alone.

Blogging 109

Blogging Corporate Survey Interviews 109

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. and “What are the common questions prospects ask?”Optimize

B2B 172

B2B Company Marketing SEO 172

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. By using tactics such as search engine optimization (SEO), social media marketing and email marketing, companies can target specific audiences and nurture leads through the sales funnel. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

5W PR

NOVEMBER 23, 2022

Using written content is a great SEO practice for podcasts. An interview format is effective when listeners want to listen to other people’s stories. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews. Given below are some marketing strategies for podcasts. Use written content.

Marketing 88

Marketing SEO Interviews Creativity 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.” PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews B2B Blogging Real Estate 28

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. I never started writing to be an influencer, to generate SEO or to get a better job. Not only that, but there are real benefits too.

Interviews 35

Interviews Writing Blogging Social Media 35

Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?

Automotive 66

Automotive Technology SEO Engineering 66

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews SEO Blogging Writing 28

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. The team also clearly have lots of fun doing this – and get great results too.

Video 153

Video B2B Film Marketing 153

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Seth Gilpin is a digital media and product marketing specialist at Cision where he consults and advises in the areas of message development, news distribution, content marketing, SEO, media monitoring and measurement.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy. If all else fails, at least you’ll have a great case history. Don’t buy the hype, and don’t spread it.

Agency 220

Agency Retail Reputation Course 220

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Konnect Agency

NOVEMBER 24, 2020

Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Every Podcast Episode is Your Secret SEO Weapon. You can also clip snippets of the interview and provide additional thought leadership should you have an update or more details to share.

SEO 52

SEO YouTube Instagram Reputation 52

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer!

Television 52

Television YouTube Pinterest Radio 52

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 88

Software Pitching Measurement Enterprise 88