Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. Here are the results: 48% said yes.

SEO 124

SEO Engineering Crisis Crisis Management 124

Shift Communications

DECEMBER 11, 2014

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page. There’s definitely more advice to be had given this change, but this is a good place to start.

SEO 155

SEO Facebook Brand Branding 155

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. But this is SEO, not digital PR. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” You need an SEO professional. How should these distinctions be made? Getting links is one thing.

Digital PR 83

Digital PR SEO Engineering eBook 83

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. On a top-level the SEO process looks like this: Picture source: [link] All points on the circle come together to give webpages their ultimate ranking. To counter this, most of the places where SEOs were putting their spammy links started to abide by the no-follow rule.

SEO 120

SEO Google Wikipedia Web 120

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Through tools like SEO and lead-gen tactics, PR pros can help move the needle by making sure company messaging is aligned to increase visibility. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. The ROI may not happen overnight. .

Agency 353

Agency Interviews Pitching Retail 353

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Remote PR Jobs

SEPTEMBER 25, 2023

Improve your SEO. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

ImPRessions - Crenshaw Communications

MAY 25, 2023

Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. So if a specific Substack writer is relevant to a PR team’s clients or audience, they should definitely try incorporating it into their pitching strategies. How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

DECEMBER 7, 2023

The number of conversion rates your PR campaign and content generate is a direct link to potential revenue – a definitive proof of value. Backlinks Tracking backlinks is highly important for SEO purposes as it measures the number of external websites linking back to your brand’s website.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The number of conversion rates your PR campaign and content generate is a direct link to potential revenue – a definitive proof of value. Backlinks Tracking backlinks is highly important for SEO purposes as it measures the number of external websites linking back to your brand’s website.

Measurement 195

Measurement Analysis Reputation SEO 195

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Critical Mention

MARCH 17, 2022

Not only will your audience grow, but collaborating with influencers can also help boost SEO. If anyone’s likely to start a trend, it’s definitely a social media influencer. The key to picking the right influencer is to choose one that’s already involved in talking about your industry. Set New Industry Trends. Build Brand Credibility.

Social Media 144

Social Media Media SEO Instagram 144

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Further, the associated digital content has the added benefit of boosting SEO with higher domain values.

B2B 334

B2B Company Case Study Conference 334

Wadds Inc.

JANUARY 11, 2023

It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. More importantly, SEO and PR build strong brand associations and drive market authority, helping reach customers at every point in the sales journey.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Conversations

AUGUST 18, 2011

In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective. I plan to do a second post regarding the revised definition.

Construction 40

Construction Internal International SEO 40

Critical Mention

AUGUST 22, 2019

While it remains true, the meaning behind it has definitely evolved since its birth. Enhances SEO. Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results. We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. Until next time!

Video 95

Video SEO Engineering Radio 95

Buzzstream

MARCH 7, 2024

You may have heard about the now infamous SEO heist.) The definition of link “quality” is that it’s on a page that provides Helpful Content. Other versions of this have included definitional queries and “types of” or “trends” keywords. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. .

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

DECEMBER 26, 2019

SEO RANKING. In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. Before the digital age, Meriam-Webster’s definition of chatterbox was “one who engages in much idle talk.” CHATTERBOX.

Marketing 113

Marketing Instagram Media SEO 113

PR in High Definition

FEBRUARY 3, 2016

The post Organic social targeting for PR SEO practitioners gets smarter appeared first on Firefly Communications. It sounds obvious, but I recommend HR, education tech and tech trade press. You know what I don’t recommend? Talking to every […].

SEO 48

SEO Case Study Software Education 48

ReimaginePR

SEPTEMBER 26, 2016

Create the definitive resource, the ultimate guide, even the beginner’s guide. Win at SEO. Search engine optimization (SEO) is perhaps one of the most intimidating parts of a solid content marketing strategy. SEO is important, and should be considered carefully. You need one-stop-shop content. Use Influencer Marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush has had an impressive streak in the SEO space. million in sales.”.

Media 105

Media SEO Analytics Analysis 105

Ishmael's Corner

OCTOBER 22, 2014

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Name="HTML Definition">.

SEO 140

SEO Web Engineering Google 140

Newsfile

FEBRUARY 28, 2024

What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. Extended PR Definitions for Professionals 29. It appears in external publications and positions the author as an industry expert. It aims to improve online visibility and organic search rankings.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

SEPTEMBER 30, 2016

Many companies may feel that they have only just fully come to grips with the notions of keywords and on-site SEO but Google is developing and changing. How companies approach their SEO needs to as well. This is where your PR strategy plays a vital role. Now AI is here and Google is making sure that it is the first to jump on board.

Google 48

Google SEO Meeting Brand 48

ReimaginePR

JUNE 15, 2020

These goals can be short-term or long-term, but either way, they must be clearly stated, with clear definitions, and a clear timeframe. The first step of any strategy will always be defining your business goals. Invest in professional keyword research so your content can have the most relevant ones for your brand.

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy.

Marketing 204

Marketing Advertising Advertising Industry 204

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But others include definitional keywords and calculator posts. Irrelevant links can have a negative impact on a website’s SEO and user experience. Gone are the days of ranking through brute-force, high-scale link building. How Do I Find Relevant Backlinks?

How To 62

How To Google SEO Pitching 62

PR 20/20

JUNE 30, 2022

Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). Improved SEO. Better SEO is one of the main reasons businesses choose to implement a pillar page strategy. So as a marketer, why should you care? A bulleted or numbered table of contents.

Engineering 80

Engineering SEO Instagram Writing 80

Communications Conversations

OCTOBER 28, 2022

Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern. That survey must get Andy tons of traction each year–it must be a huge traffic driver for him, and it’s probably great for organic SEO with all these backlinks he’s getting. And, to an extent, that’s fine.

Blogging 109

Blogging Corporate Survey Interviews 109

Buzzstream

MARCH 3, 2020

This is definitely the best route if you don’t have a lot of on-air experience. If the topic has already been discussed, that’s definitely okay! There’s incredible value from an SEO-perspective . But even more importantly, it’s the narrow similarities that make deeper connections. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

NOVEMBER 7, 2016

In either case, media definitely kicks up the interest level of content. Regardless of how it’s used, it’s definitely interesting on the page. In any event, you create this type of hierarchy to please the SEO Gods nominally and most importantly to create added, logical structure for your readers. Unordered List.

How To 308

How To Tools SEO System 308