Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? These should lead to business outcomes, but should be measured in their own right; [it] makes measurement more actionable.&# Can you define what a “KPI&# is?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. It’s one thing to make people listen, but measuring it is key. Why do you care about Social PR? Social PR makes the world go around. I can be bribed with sushi. Sushi is life.

Measurement 40

Measurement Energy Retail Creativity 40

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA CEO Russ Klein Marketer’s Confidence Interview. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. What’s missing in marketing right now?

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR in High Definition

NOVEMBER 28, 2016

Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. Search and social will rule measurement. So how can we measure public opinion and progress? Re-evaluate how you measure your campaign progress.

Social Media 48

Social Media Media Twitter Survey 48

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

JANUARY 20, 2011

Being a lot closer physically to the event than I would otherwise have been in London has definitely made me focus on it more. North Africa has of course been in the news a lot recently as Tunisia struggles to find a way through its political crisis. Tunis is only 250 miles to the west of Malta. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

NOVEMBER 7, 2010

Definitely a palomino. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. This is definitely a palomino. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

DECEMBER 12, 2010

You definitely don’t know : my sister played the Night Wind in a fourth-grade enactment of the song. Did you know : it’s the biggest selling single in UK chart history that did not reach #1. The Little Drummer Boy , shared by @claudiabia and Martha Muzychka. Did you know : It’s based on an old Czech carol.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 17, 2010

Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Mark as read Approve comment I have definitely noticed how visually appealing your posts are - your use of pictures, boxes, bold & italics DO draw me in. Mark as read Approve comment Hey Shonali - Thx for this.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. Why: The best use of the word “ quark &# I’ve seen in a long time. Finding the God of your understanding , from this time ~ this space. It’s a good read. The Victorians: time and space , from IanVisits. These fine folk did: Jan.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

JANUARY 24, 2011

However, you definitely need the time and resources to both to apply for the program and implementation. A past client of mine saw a 20% increase in donations while implementing this program. Many other non-profits, including the Diabetes Hands Foundation , have had great success. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

JANUARY 18, 2011

LF definitely deserves more prominence in a separate post! I definitely have to try that. Mark as read Approve comment My pleasure! The other thing with Livefyre is that I dont think of it as a plugin so much, though I know there is a plugin to make it work once you install it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

SEPTEMBER 4, 2010

I know there are dictionary definitions for it But I don’t know if that makes happiness any easier to identify , let alone attain. Definitely from the perspective of the UK. Everyone has their own definition and is uniquely affected by the "center back" messages from the universe. I dont want to measure myself by others.

Facebook 75

Facebook Twitter Measurement Blogging 75

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. But, there is DEFINITELY no way of knowing, if your team doesn’t get the chance to get in here and start figuring it out. PLUS, Get our proprietary Podcast Prep Guide.

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Youre definitely not guilty of this in your presentation though. Know What Works For You The idea of presenting to an audience about how his music inspired me to think a little differently in business got me excited. These fine folk did: Jan.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 14, 2011

I definitely need to test WWSGD, that is the only one I have not tried the other 4 are excellent. Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Exellent resources! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 23, 2010

And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. Mark as read Approve comment Great post, Jaxx- definitely a growing trend as bloggers are increasing their credibility and influence and companies are taking notice.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 16, 2010

Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum? Start measuring. Mark as read Approve comment I think its definitely what you make of it, Joe. got any definite answers but I’m just going to see where it takes itself. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 30, 2010

Id definitely recommend watching a few of the other vloggers vids. Comment as pts moderator Herwin Icasiano Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Thanks Dea for your comments! Great point about personal branding. Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

SEPTEMBER 2, 2010

Twitter is definitely all about 2 way communication and sharing valuable information with others. The chats that are successful (and we all have our own definitions of success) are the ones which regularly attract participants and during which relevant and good content is shared, and those are the hashtags that tend to live on.

Twitter 82

Twitter Resources Conference Facebook 82

Waxing UnLyrical

JANUARY 3, 2011

I would definitely say number 2 & 5 are SO tough but SO important! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment This is great advice! And also good to know I am able to relate to your experiences with your first job. I am still working on those myself. Thanks for the post!

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 9, 2010

A good video camera is definitely important, but don’t break the bank for one. Keep it as simple as possible. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Invest in an HD video camera. My fancy camera, I learned too late, was not HD. A dry run is better than none.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

JANUARY 25, 2011

Sometimes you wonder what people are thinking.this is definitely unacceptable and although the damage has been done I am glad they changed their policy. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Wow. Thanks for sharing this. was about time! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 4, 2010

I definitely will do that.I Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

DECEMBER 21, 2010

To get started, listen to this interview Joe did with Eric a few months ago (and I wouldn’t have met Joe had it not been for Amplify, and now he’s becoming a good friend and someone I rely on for advice). People will definitely visit your blog if you are engaged on Amplify. Just why do I love Amplify so?

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

JANUARY 7, 2011

Mark as read Approve comment I think well all agree saying sorry can be difficult but this individual definitely needs to say he/she is sorry. It definitely gave me an ego bruise, then scorn for their professionalism, followed by respect for how the gaffe was handled. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

FEBRUARY 8, 2011

Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is. Mark as read Approve comment Interesting post Shonali, Id go with the latter, Im definitely dont start a relationship with a person looking to be on a list. Getting on them is great, but it shouldnt affect how we think of ourselves.

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

DECEMBER 6, 2010

Agree there may not be a definitive "right" or "wrong" in social media and yet, I quickly found what did not work for ME: spammy auto-DMs, programmed tweets just broadcasting all day, popups ads hyping your e-book, etc. Theyre the "wrong" audience for that, so it comes back to Dans point about doing it "right." These fine folk did: Jan.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 26, 2011

I think it most definitely violates my rights to have a third party post on my behalf whenever it chooses. and I should definitely be able to opt out of my Facebook activitiy being used as an ad. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment I am a bit appalled personally.

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

JULY 31, 2019

At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly ” You technically interview people at your company and write Q&As. Journalistic. It’s a sliding scale, though.

Content Marketing 111

Content Marketing Marketing Media SEO 111