Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. It will be nice to have a core focus and something I can really grow and cultivate.

Film 160

Film Video Community Social Media 160

Polaris

MARCH 17, 2015

I was right—PR was definitely fun. The team that pitches the business works on the business. Smaller firms usually have specialized expertise, whether it’s food, finance or technology. More resources are available to invest in technology and training staff. I managed the Jack Daniel’s and Bacardi rum accounts.

Agency 100

Agency eBook Training Media Training 100

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” International Journal of Business Communication, 51, 183 – 202.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. This often happens when there are big launches or significant technological advancements. In public relations, we have a long and proud tradition of improving all types of communication within an organisation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. Clients are now able to seek out and manage agency relationships with specialists who fill in the skill gaps that might be present on their own internal teams.

Agency 63

Agency Software Enterprise Marketing 63

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

PR in High Definition

JULY 28, 2022

Data-driven goals, on and off pitch. This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Let’s take a look.

Analytics 62

Analytics Data Energy Sports 62

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Communications Conversations

OCTOBER 14, 2014

Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.” They know how and when to get in touch with them.

Agency 133

Agency Resources Employee Internal 133

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. Our clients range from major international companies and well-known brands through to smaller specialist businesses.

Sports 54

Sports Social Media Instagram Media 54

Shift Communications

APRIL 26, 2016

Odds are, you’re not going to have formal education or years of experience getting to know the ins and outs of a new client’s industry, but you’ll still need to know your stuff while chatting with a reporter on the phone or meeting with an internal executive to determine the most newsworthy topics he or she can provide insights on.

B2B 60

B2B Enterprise Resources Retail 60

Doctor Spin

NOVEMBER 16, 2023

Algorithmic —Using systematic procedures for definitive, often optimal solutions. Technology as Problem —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. Logical —Using structured reasoning and valid arguments independent of empirical evidence.

eBook 52

eBook Analysis System Data 52

Sword and the Script

DECEMBER 1, 2020

More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. The minimum viable product (MVP) approach doesn’t cut it in a mature technology space where the buyers have budgets under constant pressure. Reporters get pitched – a lot.

Pitching 84

Pitching Report Tools Software 84

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Source: Mathew Sweezey ). Harness the support of others, and help others to help you.

Marketing 49

Marketing eBook Case Study Comparison 49

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. My career has been about technology and about helping people make better decisions.

Ethics 82

Ethics Travel Writing YouTube 82

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 133

Examples Software Pitching Tools 133

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

Local 40

Local Fashion Travel Transportation 40

Norton's Notes

SEPTEMBER 3, 2015

Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. How do you think an ever increasing growth in technology will change the marketing sector? My ultimate dream is to become a farmer. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Host: You have definitely set the tone for our global series going forward. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. All that said, CES 2024 promises to be an exciting showcase opportunity for the vehicle technology and mobility space.

Automotive 87

Automotive Mobile Software Technology 87

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 91

Survey Journalism Study Pitching 91

Communications Conversations

JULY 18, 2019

With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. Today’s TV station intern could be an executive producer in a few years. You just never know where people will end up.

Local 94

Local Course Community Interviews 94

MaccaPR

JANUARY 4, 2018

That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. And if you REALLY want to be adored – and I mean be in the top 10 percent of all-time awesome clients – the best way is to be our agency’s advocates with senior leadership, other partners and definitely with procurement.”.

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

PR Conversations

SEPTEMBER 13, 2018

There has started to be some discussion around the use of technology (most recently AI) and agile planning methods as ways to adapt to the changing work environment. They will be mainly focused on business management, new business and some touches on the tiller with clients (be they external or internal).

Survey 82

Survey Resources Agency Training 82

wiredPRworks

APRIL 29, 2020

Yeah, definitely. We had a whole host of technology providers who came along and solved problems in audience identity resolution. And the creatives are pitching and selling the creative to the client, who’s hiring, BARBARA. Especially when comparing us to other technology companies at the same stage. That was smart.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

Yeah, definitely. We had a whole host of technology providers who came along and solved problems in audience identity resolution. And the creatives are pitching and selling the creative to the client, who’s hiring, BARBARA. Especially when comparing us to other technology companies at the same stage. That was smart.

Creativity 52

Creativity How To Engineering Advertising 52