Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge.

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Measurement Marketing Social Media Web 150

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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Remote PR Jobs

SEPTEMBER 25, 2023

Here’s another opening line that focuses on a specific pain: Measuring the value of a platform on your organization can be difficult, and communicating it can be even more so. Here’s an example that starts with a simple definition and adds observations: Continuous integration is the automation of building and testing new code.

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Conference Writing How To Real Estate 100

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals. How many media outlets covered the stunt?

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How To Ethics Measurement Creativity 78

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

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Measurement Pharmaceuticals Nonprofit Leadership 145

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

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Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

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Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year.

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Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

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Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Don’t ask how, but ask why you measure PR.

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Measurement How To Financial Reputation 60

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

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Measurement How To Trade Shows Analytics 60

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

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ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. ” When it comes to adjectives and “action verbs,” less is definitely more, and a more precise word will beat a vague one anytime. But that doesn’t mean it’s easy.

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Storytelling How To Software Small Business 140

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Measurement Analysis Reputation SEO 195

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

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Content Marketing How To Marketing B2B 128

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

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How To Media Guidelines Pitching 176

PR 20/20

JULY 19, 2022

So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels. This is done by ensuring your business objectives complement your key performance indicators and measuring against them. The KPI here is the sale.

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Marketing How To Measurement Meeting 90

Cision

JUNE 3, 2016

In order to gain that knowledge and shape future campaigns, measurement is key. Make your goals as specific as possible, but also expect to make changes to them once you start measuring and understanding your ROI. Ready to start measuring your social ROI? Check out the full 9-step guide today!

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Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) The two August issues of The Measurement Advisor provide all the tools and techniques you need to measure any event. The post Event Measurement: It’s Not Just One Big Party.

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Shift Communications

JULY 17, 2017

In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. Based on the definition above, what are the third-party endorsements which indicate thought leadership? Given our definition, what do we need to do to create that outside perception of expertise? Measuring our expertise.

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Leadership How To Measurement Technology 100

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. The reason?

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Viral How To Advertising Advertising 154

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance?

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How To Google SEO Pitching 62

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance?

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How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

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Consumer Measurement Local Data 78

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

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How To Media Comparison LinkedIn 120

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

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Measurement Advertising Advertising eBook 100

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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Ethics How To Training Employee 77

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

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Measurement How To Analytics Customer Service 40

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Some anecdotal quotes are great too. Energy is infectious so if you relax, so will they.

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Meeting How To Radio Energy 120

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PRWeek brings together CEOs, CMOs, CCOs, and agency thought leaders to lead an essential conversation on how to deliver the powerful message of purpose with strength, conviction, authenticity – and maximum impact.

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Conference Marketing Case Study Measurement 329

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

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Reputation Measurement Brand Branding 94

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. When I first joined someone asked me to put together a report for how many press releases we issued that year.

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Banking Marketing Measurement Leadership 199

Cision

SEPTEMBER 12, 2016

There isn’t a study that I’ve seen that definitively proves including hashtags in a social post can influence reader perception of the post, but anecdotally I (and you if you’re being honest) see social hashtags as self-serving at times. But how do you gauge the benefit or lack thereof of hashtagging? Measurement.

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How To LinkedIn Instagram Twitter 120

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. And, there’s a lot to talk about there.

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How To Guidelines Creativity Examples 99

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Ragan Conferences.

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Conference Content Marketing Marketing Internal 256

Katie Paine's Measurement Blog

MAY 23, 2023

2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., Qatar’s $300 million investment in hosting the 2022 FIFA World Cup provides a perfect example of how to apply those criteria. How did its World Cup PR pay off?

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Tourism Analysis Measurement Google 52