ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. ” When it comes to adjectives and “action verbs,” less is definitely more, and a more precise word will beat a vague one anytime. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Don’t ask how, but ask why you measure PR.

Measurement 60

Measurement How To Financial Reputation 60

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Dates: October 20-22, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. But the odds of reaching relevant eyeballs are definitely not in our favor when we’re using an SEO content marketing strategy that’s for the masses instead of your target customer. How does your brand, product, or services make their lives easier?

SEO 52

SEO Engineering Writing How To 52

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. This year’s conference will explore how to leverage that power in new and innovative ways.

Conference 210

Conference Content Marketing Marketing Education 210

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

Reputation 94

Reputation Measurement Brand Branding 94

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media. Shared media is also known as social media. Owned Media. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Polaris

JANUARY 6, 2015

And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. Provide a short list of your business objective using SMART (Specific, Measurable, Achievable, Realistic and Timely) goals. Background.

Writing 100

Writing How To Measurement Advertising 100

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Tina: This is my first AMEC conference and I’m thrilled there are almost 300 people here who want to talk about measurement. There are definitely a LOT of familiar faces, but I’m excited to see so many new people.

Data 120

Data Analysis Measurement Study 120

Solo PR Pro

SEPTEMBER 29, 2020

A key component of your PR program is how you will measure success. It is important to have the client articulate their definition of success. Use this information to determine how you will measure and track progress against goals. Learn and use Google analytics to help measure success and refine your efforts.

Analytics 63

Analytics Measurement Google Education 63

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. What is the big picture?

Local 227

Local Energy Agency Policies 227

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” When asked “How much you trust that institution to do what is right?” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. emphasis mine ].

Government 139

Government Survey Ethics Media 139

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. Definitely, yes. Definitely not. Yeah, definitely. Will it long term?

Technology 120

Technology Analysis Data Tools 120

The Hoffman Agency

NOVEMBER 16, 2020

By Avni Gupta, Intern. Moving things around in my room, trying different settings, taking measurements, and finding the perfect home office desk – this is how I started my post-grad, professional life. Definitely not on my radar, let alone be my utopia. I was suddenly lost with no idea of what to do and how to do it.

Skype 69

Skype Travel Measurement Internal 69

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

MARCH 15, 2021

Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. If you don’t know your audience, then that’s definitely the place to start. Step 3: Measure. Step 4: Integrate.

Media 101

Media Storytelling System Technology 101

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

PR in High Definition

JULY 31, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Like the above, you’re creating more allies internally. Is there a way you can get closer to finance?

Resources 71

Resources Leadership Internal International 71

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. Yeah, definitely. Can you talk a little bit about the different levels and the layers of measurement that you do? Source: Marpipe. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. Yeah, definitely. Can you talk a little bit about the different levels and the layers of measurement that you do? Source: Marpipe. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? How To Demonstrate PR Value. Or another way to put it: No investments in marketing = the return of marketing is zero.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

PR in High Definition

JULY 23, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Like the above, you’re creating more allies internally. Is there a way you can get closer to finance?

Resources 62

Resources Leadership Internal International 62

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Internal comms a top priority. Notified adds coverage books.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 1, 2020

When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. c) The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them) | Agility PR Solutions.

Pitching 84

Pitching Report Tools Software 84

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. AMEC Global Summit on Measurement. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Lauren Powell: Sure. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. Further, it promises to do this on a much faster definitive level.

Analytics 65

Analytics Data Pinterest System 65

Maxim Behar

JANUARY 18, 2023

Host : You mean the main inflation measure for this generation is their family? I have the feeling that the package of anti-inflationary measures that have been imposed have actually worked in the opposite direction and have increased inflation. Can you give us a definition of a rich person in Bulgaria?

Government 72

Government Education Course Ethics 72

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58