Agility PR Solutions

MARCH 13, 2023

In step with the speed of digital interactions, consumers have developed an equally short fuse when it comes to customer service.

Customer Service 78

Customer Service Survey Consumer Company 78

5W PR

APRIL 18, 2022

One such example comes from the popular fast-food chain Wendy’s, which uses several different strategies, including interacting with customers, sharing humorous content such as memes, making references to trending topics and pop culture across their content, and providing consumers with freebies. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

5W PR

DECEMBER 26, 2019

In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. In their own survey of U.S.

Marketing 113

Marketing Instagram Media SEO 113

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. 8 reasons to invest in internal PR. Rise of the remote workforce.

Internal 136

Internal International Communications Employee 136

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Current subject-line trend that I HATE: “Does it make sense to discuss this, Ira?” What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. No, it doesn’t. What do you look for in a byline submission and what should interested writers avoid?

Financial 136

Financial Pitching Survey Customer Service 136

Sword and the Script

MAY 19, 2015

It seems every few years I hear this but the retro-trend never actually see it materialize. It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service.

Infographics 60

Infographics Customer Service Exercises Software 60

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

Cision

NOVEMBER 11, 2016

or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Have a strong story to tell – both a founder story and a product or service “origin” story. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Cision

MAY 18, 2015

Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. More than eight out of ten of those surveyed agree with me on this. Service Offerings. We have noticed a lot of the recent trends he covers here and I will be elaborating on the blog very soon.

Digital PR 45

Digital PR Trends Training Media Training 45

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

The same trend is happening in consumer sectors, thanks to social media. Sometimes the data lives with the client in question, but often it can be produced through low-cost surveys about hot topics and trends that are particularly timely. Today, there’s plenty of information for every purchase we make.

B2C 120

B2C B2B Software Consumer 120

5W PR

MARCH 2, 2020

Surprisingly, only 49% of the survey respondents said they used content marketing to generate sales. Done right, good content marketing can build and/or maintain customer credibility and trust. In addition to revenue goals, goals relating to customer acquisition and retention, along with timelines should be agreed to.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Shift Communications

AUGUST 9, 2016

Take for example, the way that businesses are evolving to keep in constant contact with their customer base (from this year’s KPCB Internet Trends Report by Mary Meeker): Many brands are taking to text messaging or social messaging apps to provide better customer service.

Technology 60

Technology Marketing Tools Customer Service 60

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 98

Interviews Publicity Technology Social Media 98

Communications Conversations

FEBRUARY 6, 2019

For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video. Charts and research like this show brands care about engagement–in many surveys, like this, engagement is #1! I just wrote about this very trend. Yeah, this should go VERY well!

Report 76

Report Analysis Video Instagram 76

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, in spots, it’s worked for some companies.

Twitter 60

Twitter Brand Branding Tools 60

Waxing UnLyrical

MAY 2, 2013

Google Trends. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. 4 content creation tips for B2B software companies. Does Too Much Technology Make Us Bored?

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How can I improve my teaching to better train my students? Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. 4 content creation tips for B2B software companies. Does Too Much Technology Make Us Bored?

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Buzzstream

AUGUST 12, 2020

2020 Cision State of the Media Survey Journalist Respondent. Earned media interviews : Pitch a trend that your company fits or offer expertise on a timely issue that might match what this journalist is covering. . Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. For many of our clients we field quarterly surveys designed to generate relevant news or insights. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 13, 2017

Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Social media has always been recognized as a strong customer service facilitator. Should you invest more in SEO or in PR? It’s obvious that creating a website is not enough; it needs to be marketed as well.

SEO 229

SEO Social Media Tools Google 229

Buzzstream

FEBRUARY 9, 2024

Key Takeaways for Reports When announcing the results of a new report or survey, you want to point out the most insightful key takeaways, along with a brief analysis of the findings. Additionally, provide the survey demographics so they can quickly see the audience used to give this data and ensure it is the right fit for them.

Examples 62

Examples Product Launch Data Report 62

Cision

OCTOBER 1, 2015

Paying attention to trends, such as environmental awareness and the need for healthier menu options. Conducting guest surveys and using them to train staff to recognize issues noted by guests. Developing partnerships with other marketers to combine campaigns and programs, resulting in both entertainment and educational activities.

Travel 120

Travel Hotels How To Airlines 120