Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

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Survey Trends Marketing Creativity 100

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. I’ve listed those below along with some commentary.

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Survey Social Media Brand Branding 124

Institute for Public Relations

AUGUST 21, 2023

Morning Consult tracked media consumption trends of U.S. An online survey of 2,200 U.S. 60% of adults said they turned to websites for news at least once within the past month, down from 67% in August … Continue reading Tracking Trends in News and Entertainment → consumers, including how they get their news.

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Trends Survey Consumer Media 98

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 168

Social Media Trends Marketing Enterprise 168

PRSay

JANUARY 2, 2024

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. Still, just 23% of employees surveyed said they strongly agree that they trust their organizations’ leaders. Here are some of the insights: 1. Worker stress remains high. Employee engagement slowly recovers.

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Trends Employee Leadership Training 94

Institute for Public Relations

MARCH 26, 2024

Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. An online survey of 1,106 U.S. journalists was conducted Jan. Key findings include: 1.) Key findings include: 1.)

Journalism 52

Journalism Trends Survey Social Media 52

Agility PR Solutions

MARCH 28, 2022

New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The post 10 trends shaping the future of impact tourism in 2022 appeared first on Agility PR Solutions.

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Tourism Trends Travel Survey 148

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks.

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Survey Communications Measurement Internal 129

Agility PR Solutions

OCTOBER 3, 2023

Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership appeared first on Agility PR Solutions.

Leadership 183

Leadership Survey Employee Meeting 183

Agility PR Solutions

DECEMBER 21, 2023

The firm’s 2024 Travel Trends report, based on insights from a large-scale survey of over 345,000 US-based consumers, […] The post 2024 travel trends: Potential getaway plans, dream destinations, ideal travel budgets, and more uncovered in new large-scale research appeared first on Agility PR Solutions.

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Travel Trends Survey Groups 105

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. since last year.

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Travel Trends Tourism Transportation 92

Agility PR Solutions

JUNE 5, 2022

A recent survey revealed that 73 percent of PR professionals don’t believe the term “public relations” will describe the work that needs to be done in 5 years, suggesting the industry’s continuous transformation. The post 5 PR trends to watch throughout 2022, according to global PR experts appeared first on Agility PR Solutions.

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Trends B2B Survey Publicity 164

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

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Survey Marketing B2B Comparison 150

Agility PR Solutions

JANUARY 24, 2021

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

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Trends Industry Survey Leadership 157

Agility PR Solutions

APRIL 10, 2023

Investment bank Piper Sandler Companies has been surveying teens about discretionary spending trends and brand preferences for many years, and has now released its 45th semi-annual Taking Stock with Teens survey, in partnership with global high-school-student network DECA, receiving input from 5,690 teens across 47 U.S.

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Trends Branding Brand Banking 78

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

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Creativity Trends Report Industry 146

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

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Survey Communications Ethics Measurement 120

Agility PR Solutions

MAY 12, 2021

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The combination […].

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Survey Study Technology Data 142

Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

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Survey Consumer Retail Meeting 94

Institute for Public Relations

DECEMBER 18, 2023

A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. 68% of all leaders surveyed said their role is a mix of marketing and communication. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond → Key findings include: 1.)

Leadership 52

Leadership Trends Communications Marketing 52

Agility PR Solutions

JANUARY 11, 2023

The firm’s new Pulse Check survey also asserts that as challenges of resource and investment […]. The post Marketing trends in 2023: Comms leaders say they will focus on loyalty and authenticity appeared first on Agility PR Solutions.

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Trends Marketing Survey Resources 110

Agility PR Solutions

OCTOBER 23, 2023

Gen Z spending declined ever so slightly in investment bank Piper Sandler Companies’ 46th semi-annual Taking Stock With Teens survey, in partnership with education global high-school-student network DECA. appeared first on Agility PR Solutions.

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Survey Banking Branding Brand 110

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey. 3 Reasons to take the Survey.

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Survey Public Affairs Corporate Trends 86

Agility PR Solutions

JULY 30, 2023

New research from learning management system training firm TalentLMS sheds light on the […] The post As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on appeared first on Agility PR Solutions.

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Survey Company System Training 147

Agility PR Solutions

JANUARY 3, 2023

A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The post Trends in social commerce: Top strategies for boosting brand awareness, sales and engagement appeared first on Agility PR Solutions.

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Trends Strategy Branding Brand 86

Communications Conversations

DECEMBER 15, 2022

However, a recent Morning Consult survey paints a bit different picture. One of the headlines of the survey is that Gen Z expects CEOs to speak out on political, social and cultural issues. The post Survey says we really *don’t* want our leaders speaking out on big topics first appeared on Arik Hanson.

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Survey Leadership Trends Report 87

Agility PR Solutions

APRIL 25, 2022

While three-quarters (77 percent) of respondents in a new business survey say they work in an environment where it is safe to fail in the name of innovation, 38 percent said their companies are not investing enough in innovation, 35 percent cited the lack of clear ownership, and 33 percent said the absence of a clear […].

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Trends Report Survey Company 78

Agility PR Solutions

JANUARY 2, 2023

Findings from the survey of influencers highlights a number of key influencer marketing trends that developed throughout the year, including the social platforms where influencers are most active, influencer posting frequencies, preferred payment terms, and more. One […].

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Trends Brand Branding Marketing 78

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Public Affairs Ethics 78

Agility PR Solutions

JANUARY 4, 2023

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals.

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Retail Trends Customer Service Survey 78

Institute for Public Relations

JANUARY 27, 2023

A survey of 10,000 business and HR leaders was conducted as well as interviews with executives. times more likely to have a highly engaged workforce, 2x … Continue reading 2023 Global Human Capital Trends → Deloitte examined the issues employees are facing today and how they contribute value to the workplace.

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Trends Employee Survey Interviews 52

Stephen Waddington

SEPTEMBER 19, 2021

The key finding from Lynn PR’s The BS Monitor Survey is that while there is some general understanding of the importance of behavioural science in the communications and PR industry, that knowledge is not deep, and behavioural science methodologies are not being used strategically. Behavioural science allows us to overcome these barriers.

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Survey Education Study Communications 114

Institute for Public Relations

JUNE 10, 2023

Surveys of 10,000 non-U.S. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S. This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media.

Social Media 52

Social Media Trends Media Survey 52

Agility PR Solutions

AUGUST 22, 2021

The post The state of Black business in America: New survey finds progress, challenges appeared first on Agility PR Solutions.

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Survey Consumer Trends Publicity 144

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW Communications Survey?

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Training Trends Media Survey 95

Agility PR Solutions

JUNE 22, 2022

The post WorldcomPR’s new War in Ukraine survey of CEOs and CMOS reveals 5 issues requiring action appeared first on Agility PR Solutions. In the period between February and May 2022, the top five topics are: The massive displacement of people and refugee flows; the […].

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Survey Groups Publicity Trends 110

Agility PR Solutions

MAY 2, 2021

With the world thrust into financial chaos during the COVID crisis, new survey research from European independent financial communications agency network Fincom Alliance seeks to better understand how PR and communications practices within the financial sector have changed due to the pandemic.

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Financial Trends Survey Crisis 86