Cision

AUGUST 2, 2016

Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be?

Internal 120

Internal International Customer Service Pitching 120

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You are known for your best-selling book on customer service, “Zombie Loyalists.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 151

Company Tools Technology Software 151

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? There are pros and cons to hiring public relations (PR) professionals internally. Not a bad breakdown.

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74

Media Viral Video Newspapers 74

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Then you'll create content that isn't all about pitching or landing the sale.”. My own experiences echo these findings. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 88

Data Enterprise Survey Instagram 88

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time.

Strategy 370

Strategy Communications Reputation Measurement 370

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. Pitch the value prop. Selling makes you a better marketer. The First Step Is Acceptance.

Marketing 75

Marketing Meeting Resources Energy 75

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Though I tend to “binge listen” on road trips, here are seven I listen to consistently.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. This information used correctly (be careful not to come across creepy ) can be hugely helpful to customize outreach or even to assist your sales team with targeted pitches. Check out our home page example below.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). I first came across the folks at Traackr.

System 90

System Twitter Facebook Examples 90

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. Make sure your team is well versed on providing not only the best PR, but excellent customer service. In retail it’s long been know that “the customer is always right.”

Agency 50

Agency Customer Service Analytics Retail 50

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at.

Data 120

Data Tools Google Examples 120

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Experienced pros have developed and pitched countless stories in their careers. PR encompasses all forms of business communication. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

MARCH 15, 2022

They’ll know their costs for media monitoring upfront and can put that in their pitch. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. They have a couple of hundred international customers already. but it’s not new.

Tools 160

Tools Media Software Analysis 160

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Of course, I would be remiss not to mention the Cision tools as a part of your technology assessment.

Measurement 120

Measurement Resources Technology Examples 120

Bad Pitch Blog

JULY 14, 2009

When that’s all done, take a quiet moment to consider language: Whether your company is dedicated to inventing new technology, developing new drugs, or saving the oceans of the world, chances are that you have an internal lexicon that might—or might not—be understood outside your walls. make sense to your audiences. Good luck with that.

Training 46

Training Groups Customer Service Television 46

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. They go on and on about pitching shortcuts and what a certain journalist wants from a PR person, and every now and then run a “tip sheet” about Twitter or something we’ve already mused on.

Advertising 41

Advertising Advertising Fashion Creativity 41

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. On daily, weekly or certainly monthly basis, the communications shop is plugged into: Internal, executive and customer communications.

Survey 60

Survey Corporate Social Media Media 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

Communication professionals who choose not to incorporate data into their efforts are willingly giving up the opportunity to understand their audience’s needs, discover new and interesting angles to pitch reporters and prove PR’s true value on the bottom line. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Guidelines 106