Cision

MAY 3, 2016

Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. Keep an eye on your branded mention volume because it often correlates with customer service questions. Want more suggested PR measurement factors? Get our free tip sheet!

Brand 120

Brand Branding Software Nonprofit 120

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 147

Media Relations Media Print Software 147

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. After all, Instagram does give you a wide range of metrics within the platform. But, the more concerning thing is that most marketers haven’t even invested in Instagram Story ads yet–a full 63%.

Report 76

Report Analysis Video Instagram 76

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Three years ago, two out of 25 students had a Snapchat account, but most were on Instagram. Or, WeChat, which lets customers make and send payments. It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy. On Periscope, feedback is as instant and immediate as can be.

Consumer 120

Consumer Video Customer Service Twitter 120

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. He’s been reading John Doerr’s book Measure What Matters. Organisational social media is increasingly a paid, customer service or public information channel. But not for Lush.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

Cision

SEPTEMBER 21, 2016

50 on Instagram. You can also create email templates for common customer service inquiries, such as: Where’s my product? By working on your marketing a little at a time, you can have a steady stream of new and innovative strategies to reach your customers. Make the most of your time with measurement.

Marketing 120

Marketing Comparison eBook Social Media 120

Communications Conversations

SEPTEMBER 18, 2018

Horrendous customer service. On the other hand, sending a piece of exclusive company swag that employees have been asking for to a few employees who make Instagram posts about the brand on a regular basis feels VERY on brand and gets at a specific need (to recognize employees to keep them engaged and retained).

Social Media 79

Social Media Brand Branding Media 79

5W PR

JULY 15, 2020

Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. Measuring Media Kit Success. Modern media kits are future-proof and adaptable.

How To 176

How To Media Guidelines Pitching 176

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Metrics are a way for you to measure specific objectives within your purview. Handle the low-hanging fruit (customer service).

Social Media 84

Social Media Media Customer Service Measurement 84

Solo PR Pro

DECEMBER 11, 2018

This 86-page report focuses on the use of Facebook, Instagram, and Twitter, looking at the posts per day and week, engagement rates, and top hashtags by engagement rate for these ten industries: Fashion. Posting Frequency & Engagement: Instagram. Posting frequency on Instagram averages.69 Food & Beverages. Influencers.

Social Media 45

Social Media Report Fashion Instagram 45

Beyond PR

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Facebook, Instagram and YouTube content are now on the Comms Cloud so users can be confident that they are monitoring the complete story across all important channels.

Communications 64

Communications YouTube Analytics Instagram 64

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Measure what’s important (not everything is).

Measurement 120

Measurement Resources Technology Examples 120

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Time served is the typical measure of competence of PR. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Facebook has a strong and growing platform of services including Instagram and WhatsApp. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics. Know what you want to achieve from the onset.

Social Media 113

Social Media Media Infographics Community 113

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Rock the Status Quo

JANUARY 13, 2015

Think of it as a customer service platform first, and a marketing platform last. I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In Once strategy has been determined, your goals are specific MEASURABLE activities to help you accomplish your strategy.

Social Media 100

Social Media Media Facebook B2B 100

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Ask sales for the top questions they receive, and turn customer concerns into a blog post. First step: measure everything. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Landis PR

MARCH 14, 2022

Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses. Engage with your fans and focus on customer service to generate positive reviews. Hold onto your values, listen to the conversations within your industry, measure your efforts and interact with your audiences.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time. Similarly, Truescope build its own “wrapper” around results from TVEyes in their product.

Tools 157

Tools Media Software Analysis 157

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., About Jason Edelboim. Canada and Latin America, as well as Cision’s Global Product organization.

Data 70

Data Retail How To Sports 70

Sword and the Script

JANUARY 7, 2020

You can monitor Twitter, Facebook, YouTube and Instagram. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 82

Tools Comparison Media System 82

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. No one has really cracked that code yet.

Marketing 187

Marketing Content Marketing Data Social Media 187

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Is there a natural outlet for us to recognize our customers?

Strategy 48

Strategy Brand Branding Retail 48