Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Internal International Social Media 78

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

Stuart Bruce

SEPTEMBER 14, 2015

In-house and agency staff alike do not feel they get enough training around digital. Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.”

Digital PR 60

Digital PR Training Report Social Media 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 6, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The massive rise of video on Facebook is a wonderful trend this year. Up next is Mari Smith.

Real Estate 120

Real Estate Social Media Video Facebook 120

Waxing UnLyrical

MARCH 7, 2013

With the creation of email, Facebook, Twitter, and Google+, it’s near impossible for the human part of a teacher to go without notice in settings less familiar than school. The more comfortable I became with Facebook and the Google Suite, the more difficult it became for me to shut the door on my work day and embrace my life at home.

Education 89

Education Social Media Media Newspapers 89

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

MAY 9, 2020

You can publish beautiful branded content via Instagram and Facebook. But if your product or service doesn't meet a customer’s expectation and you don't give them the opportunity to have a proper conversation with you, they’re going to use those channels to call you out. You can build gorgeous apps and websites.

Brand 157

Brand Branding Travel Crisis 157

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. It includes a mix of earned, owned and paid media.

Publicity 119

Publicity Customer Service Community Internal 119

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Stephen Waddington

FEBRUARY 24, 2019

Hold bad news over the weekend I caught the train from London to Newcastle with Sarah this week, and overheard her counselling a member of her team about news management. Game over for organic social media More evidence that it's over for organic social media. It’s currently in beta and is free to use. ??

Skype 61

Skype Facebook Sports Interviews 61

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. And who isn’t active on social media, right? Is it shared by the NYT? Duh… but wait.

Agency 100

Agency Survey Customer Service Engineering 100

wiredPRworks

JULY 1, 2022

The first 12 ways to spark a LinkedIn profile makeover success come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstar s. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post.

Instagram 136

Instagram Technology Resources Employee 136

Cision

MAY 25, 2017

In the age of social media, brands are quick to try to distance themselves from employees on social media. Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company.

Employee 129

Employee Brand Branding Policies 129

Prohibition

JANUARY 24, 2022

Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Crisis communications are key in today’s interconnected social media world. We offer communication spokesperson training support. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. As traditional media has fragmented, individuals have created their own media on almost every form of social network. Facebook has a strong and growing platform of services including Instagram and WhatsApp.

Publicity 79

Publicity Community Pinterest Reputation 79

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Prepare to get social by being social now.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. billion media impressions for VICIS. Social Media – The Shop. Media Relations – CanPay Debit. Our team’s work generated over 1.2

Public Affairs 49

Public Affairs Sports Engineering Local 49

Mindful Marketing

JANUARY 29, 2023

Creating Native Adverting: The AI wanted to ensure that a sponsored ad for paper towels on Facebook didn’t pretend to be an individual’s personal post. I need to create a sponsored post for paper towels on Facebook. I am a machine learning model that has been trained on a large dataset of text.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

OCTOBER 5, 2017

New training of teams for technology and methodology. Customer service: As the closest contact with customers, this team can: Provide marketing with frequently asked questions, which can be used for content creation. Think about how you can up your content creation by involving the sales or customer service teams. >>>

Marketing 45

Marketing Engineering Resources Consumer 45

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to every customer service interaction. That is a risk. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

AUGUST 25, 2010

.&# With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread. Image: rubyblossom. Creative Commons To Love Yet Not OK. I don’t.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. Will social media be used?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62