Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. Unfortunately, there is no shortage of these types of events online. Your social media manager needs to be more than someone who just knows how to schedule posts on Facebook. Facebook isn’t Twitter, right? Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

wiredPRworks

JULY 1, 2022

Consider including your company website, a link to your Facebook page and another to a landing page that collects database information. Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. Promote Events and Invite Guests.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. In non-crisis times, this is simply social care (customer service).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy. Instant Feedback. Want more video streaming best practices?

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

MAY 18, 2015

Event detection, issue and crisis management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. Case in point: Brands like Microsoft that use Reddit as a customer service channel. Finally, Pinterest drives traffic.

Social Media 121

Social Media Reddit Pinterest Communications 121

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives.

B2B 170

B2B Social Media Media Education 170

Polaris

MAY 5, 2015

In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly). Social Media Platform: Pinterest, Facebook and Twitter. 3: Parenting Tips.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Reach is oftentimes in the low single digits with conversion events measured in the tenths of a percentage.

Social Media 84

Social Media Media Customer Service Measurement 84

Waxing UnLyrical

MARCH 25, 2013

Where did customers go to complain? The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? Ashley Butler : We make upwards of 2MM cases a week!

Customer Service 101

Customer Service Travel Web Facebook 101

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 16, 2024

Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. They also white label TVEyes for those customers that need broadcast monitoring. This can help match goals for traffic or conversions (now called ‘events’ in GA4). The customer service is above and beyond as well.”

Software 144

Software Pitching System Analytics 144

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 156

Media Relations Media Print Software 156

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Foster a company culture that prioritizes customer satisfaction. Create community-focused events or initiatives. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JULY 10, 2017

I also wanted to say a few words that I hope are appropriate to your event. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Once you know who you need to communicate with in the event of a crisis, your next step is to figure out how to communicate with them efficiently and effectively.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Critical Mention

DECEMBER 18, 2017

Takeaway: Playing off current events can be a winning approach. The 189-year-old dictionary publisher was able to put its unique spin on current events with its “Word of the Day” posts on social media. Butts): A grocery chain in Texas, already known for its customer service, went the extra mile during Hurricane Harvey.

Social Media 87

Social Media Media YouTube Creativity 87

Beyond PR

DECEMBER 12, 2017

What event, milestone, or company change is occurring? If you’re hosting an event, where will the event take place? Photographs of your company at various events put literal faces to your brand name. Share videos on YouTube, Facebook and Twitter. Steven D’Adamo is a client services representative for Cision.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

What event, milestone, or company change is occurring? If you’re hosting an event, where will the event take place? Photographs of your company at various events put literal faces to your brand name. Share videos from YouTube to Facebook or Twitter. Which organization or individual is the source of this news?

Writing 79

Writing How To Infographics Pinterest 79

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. Your customers could make their displeasure known on your Facebook page and Twitter feed. An event that gives your company a black eye but doesn’t threaten its survival. How would we respond if a serious incident occurred at one of our events?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 14, 2012

Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work. Whether he’s talking about Apple or Facebook (oh boy, Facebook), he’s the one looking at things from a different angle.

Facebook 87

Facebook Customer Service LinkedIn Examples 87

Solo PR Pro

DECEMBER 11, 2018

This 86-page report focuses on the use of Facebook, Instagram, and Twitter, looking at the posts per day and week, engagement rates, and top hashtags by engagement rate for these ten industries: Fashion. Posting Frequency & Engagement: Facebook. Home Decor: This industry performs well on Facebook, Twitter, and Instagram.

Social Media 45

Social Media Report Fashion Instagram 45

Barokas

MARCH 22, 2018

We managed The Shop’s social platforms, which became the company’s main channel for customer service. Our team played a key role in securing RSVPs for The Shop’s Grand Opening event and hosted a press tour the morning of the event. Media Relations – CanPay Debit.

Public Affairs 49

Public Affairs Sports Engineering Local 49

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Bringing your brand alive at virtual and live events. Why customer experience is more important than customer services. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

MAY 25, 2017

” She quickly shared this amazing experience on Instagram and Facebook, including posting it on our UnMarketing page. Quality customer service builds brand loyalty, but what about service that goes above and beyond? No charge at all.” We immediately shared it and then talked about it on our show.

Employee 129

Employee Brand Branding Policies 129

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. Accordingly, some 61% of respondents said they now focus engagement efforts on mainstream journalists which is up from the year prior.

Data 90

Data Enterprise Survey Instagram 90

Shift Communications

AUGUST 24, 2016

Consider three seemingly unrelated news events from July 2016. Facebook now has the world’s top three applications with Messenger hitting the 1 billion user mark. Facebook now has the world’s top three applications with Messenger hitting the 1 billion user mark. “‘Data will become a currency,’ Kenny said.

Data 60

Data Marketing System Google 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting!

Social Media 58

Social Media Customer Service Media Tourism 58

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. Facebook has achieved the reach.

Publicity 164

Publicity Ethics Data Community 164

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. If you're interested in all things meetings, events and destinations, check out IMEX America and follow the #IMEX15 conversation on twitter. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Prohibition

MARCH 5, 2020

If applicable, life events like weddings and Christmas are always a sure-fire way to get results. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. Everything from location and engagement with your page to lookalikes and niche interests.

Social Media 62

Social Media Trends Media How To 62

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. Think about how you can up your content creation by involving the sales or customer service teams. >>>

Marketing 45

Marketing Engineering Resources Consumer 45