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Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). This Canopy Needed a Customer Service Safety Net. On Falling in Love…and Public Relations.

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Slack Tips And Tricks You May Not Know (But Desperately Need)

ImPRessions - Crenshaw Communications

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Some of my fave apps are: Harvest, to log hours right on Slack, Zoom, to start a meeting faster, and Google Drive, for notifications that a doc is being edited. How Slack helps PR pros.

Mobile 310
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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom). Secret Sauce in IT. Not necessarily.

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5 Recommended Reputation Management Tools

Landis PR

YEXT started as a location and listings management service that now offers advanced, AI-driven engagement interaction to help with sales, service and even employee communications. Reputation provides listings, monitoring and multiple interaction channel management tools, including reviews, surveys and service tickets.

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3 Ways to Contribute to Your Brand’s Social Strategy

Cision

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Once you have a better grasp on each department’s goals, you’ll be able to sit down and determine if you really need to launch that Periscope account or reduce posting on Google+.

Strategy 120
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5 Audiences Your Brand Should Listen To

Cision

Take note of what customers are saying to improve your service or product. Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Competitors.

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