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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

The best way to draw traffic (hello, potential customers!) is to demonstrate your business services and leadership using quality content. With that information, you can create your own valuable content using interviews, research, and original thought leadership. What Is SEO Content?

SEO 52
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Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation

PR in High Definition

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. So, how did your leadership team cope with COVID-19?

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Social Media Trends and How to Harness Them for Your Business

Prohibition

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

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Lockdown lovehandles? Curb your heuristic impulses and guard your reputation

PR in High Definition

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. So, how did your leadership team cope with COVID-19?

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

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Future of PR: 2020 edition

Stephen Waddington

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).