Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. Public relations – especially within the sports world – involves many different aspects.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. For more fundamentals on how to pitch the media , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Crisis Communications. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Analytical thinking also plays a vital role in crisis management. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Op-Eds remain the gold standard.

Media Relations 196

Media Relations Trends Media Newspapers 196

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Crisis Communications. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. It can also defend your brand’s reputation during a crisis. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Quotations.

Writing 59

Writing Product Launch Examples Consumer 59

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). It includes 13 strategies marketers need to employ now.

Writing 72

Writing Brand Branding Construction 72

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 122

Communications Crisis Internal International 122

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially helpful in times of crisis or turmoil. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 146

Technology Crisis Management Social Media Training 146

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Sword and the Script

AUGUST 17, 2021

FleishmanHillard Executive Creative Director Dan Margulis had a rather perceptive quote on the findings: “Creativity has always been the way out of crisis…Crisis forced us to act but also freed us to evolve. Journalists respond to just 3.27% of pitches. A majority 82% open a pitch within the first four hours.

Creativity 96

Creativity Study Ethics Publicity 96

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living?

Industry 62

Industry Communications Technology Reputation 62

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Crisis situations are inevitable and always seem to pop up when you least expect it.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Crisis Management Effectiveness : Impact of PR efforts in crises. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. How Do You Pitch the Media ? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. In 2018, I co-authored a project on the nation’s pedestrian safety crisis. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. On the other, IT projects have historically been pitched as yielding long-term savings. It’s a good time for B2B marketing and PR to dust off that crisis plan and think about where the supply chain messaging fits. Security ought to be part of your messaging.

B2B 105

B2B Software Survey Study 105

Offleash

JULY 19, 2023

If used appropriately, generative AI can be a good way to find data, revise pitches, quickly distil information about a complex subject, or bridge disparate ideas. Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out. AI is not a magic bullet.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

OnePitch

AUGUST 30, 2022

During the episode, Jacob talks about his preference for working with familiar sources, shares an example of a real pitch subject line that caught his attention, how you can best reach him to work together, and more. His Inbox & Pitches. [00:03:05] 00:03:05] BB: And you write specifically in a pretty nerdy vertical, I will say.

Trends 76

Trends Pitching Writing Technology 76

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Does your company have a stake in the current opioid crisis? Better Writing Blogs. The Cision Blog. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Sword and the Script

JUNE 7, 2022

As I write this post, the current asking price on OpenSea is $36,099.60. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We See it here.”. earned $13.9

Software 85

Software Internal International Pitching 85

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases should be written in proper AP style (like journalists write). No ‘spray-and-pray’ allowed

Pitching 40

Pitching Writing Engineering Wikipedia 40

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Tools 195