Crisis Media Training Pitching Writing 
Onclusive
NOVEMBER 8, 2023
Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.
Onclusive
AUGUST 9, 2021
Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Training.
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Onclusive
AUGUST 22, 2017
Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. Crisis Communications.
PRSay
JULY 10, 2019
You know the feeling when a sudden crisis hits. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. But you convey the same point with much more power, and without any rudeness, when you simply write: Checking in to see if this idea is still alive?
Onclusive
FEBRUARY 9, 2021
A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.
PR for Anyone
SEPTEMBER 30, 2022
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.
MaccaPR
MAY 23, 2016
Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.
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