Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%).

Survey 137

Survey Communications Measurement Internal 137

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0, Eventually, and thankfully, DEI will be expected and not a marketing point. . Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Presspage

MAY 31, 2023

Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience. These functionalities enable communication teams to curate and control their brand narrative, engage with influencers, respond promptly to customer queries, and effectively manage crisis situations.

Brand 78

Brand Branding Storytelling Software 78

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 77

Technology Training Data Consumer 77

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. To the rest of the team, I was just traditional media relations. I also developed a strategic media relations plan and crisis response templates.

Agency 76

Agency Creativity Media Relations Nonprofit 76

The Resolution Blog

AUGUST 26, 2015

Can you drop links into a web form and click go? In fact, we used it the other day to put together a book of the year's top hits for one of our clients, which looked like this: WISErg's Top National Media Placements | Create Your Own FREE Coverage Book. It is actually that simple. Tweet me @reidwegs with your ideas.

Tools 120

Tools Pitching Web Enterprise 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. How can you tell if your media relations efforts are having an impact? Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach.

Publicity 92

Publicity Media Advertising Advertising 92

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Critical Mention

MARCH 23, 2021

With this integration, Critical Mention clients can now: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Analytics 154

Analytics Google Radio Web 154

The Resolution Blog

AUGUST 27, 2015

Can you drop links into a web form and click go? In fact, we used it the other day to put together a book of the year’s top hits for one of our clients, which looked like this: WISErg’s Top National Media Placements | Create Your Own FREE Coverage Book The book above only included 14 hits, which took a mere 10 minutes to produce.

Tools 120

Tools Pitching Enterprise Web 120

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Public relations campaigns are designed to achieve a specific goal by utilising different strategies, tactics, and activities. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc.

Agency 108

Agency Travel Groups Community 108

Bad Pitch Blog

MARCH 18, 2014

Use of mobiles and tablets to look for STUFF THEY SELL has gone up and nearly 35% of visits to OUR WEB SITE now come through handheld devices. “We Users can now access OUR WEB SITE from any device and location to order their LIST OF STUFF. I know why this company is pumped it now has a responsive web site.

Web 67

Web Mobile Pitching Crisis Communications 67

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

AUGUST 9, 2016

This means it is more important than ever to get more value out of existing media relations efforts. The survey also highlights the cumulative nature of effective media relations. So while it’s true, nobody watches the media like the media, get started somewhere usually requires a lot of heavy lifting.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 101

Company Survey Pitching Report 101

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? My reading of blogs by public relations professionals also suggests that most of them see this same potential.

Reputation 52

Reputation Social Media Internal International 52

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Radio 116

Radio Instagram Analytics Mobile 116

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 76

SEO Engineering Google Content Marketing 76

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. .

Media 113

Media Radio Television Sports 113

Bad Pitch Blog

JUNE 19, 2006

Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. It''s raising $35 million to help East Africa deal with a drought-inflicted crisis. It''s inspiring to see how non-profits can benefit from social media relations. Cross-posted to Strategic Public Relations.

Media Relations 40

Media Relations Social Media Media Case Study 40

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. Sizing up or prioritizing responses in crisis communications. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Beyond PR

JULY 28, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. How Can You Determine How You are Seen?

Employee 80

Employee Journalism Data Technology 80

Critical Mention

NOVEMBER 5, 2019

Additionally, social media networking tactics are essential for increasing brand visibility. Doing so helps increase web traffic and form completions. Add URL links to your posts to direct customers to your site or landing page. The more consumers visit your site, the more enter your marketing and sales funnels.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Tools like Critical Mention can help you show what your public relations endeavors resulted in. How much traffic did those hits drive to your web site? Failing to plan ahead.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 24: Learn from Related Industries. They’re the Experts.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You’re a public relations practitioner. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Not just websites either; wider web marketing as well.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

JULY 3, 2013

I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

DECEMBER 26, 2023

Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 198

Writing Communications Marketing B2B 198

Doctor Spin

DECEMBER 21, 2023

Publish your media kit on the organisation’s website. Avoid putting your whole media kit into a single PDF document. PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting.

Media 52

Media Wikipedia Product Launch Journalism 52