Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Crisis Communications. Data Journalism. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Onclusive

JANUARY 25, 2019

With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 95

Survey Industry Leadership Study 95

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103

Internal International Travel Tourism 103

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

If you’re expected to support clients that build B2B AI solutions, you might boost your cred if you get news from publications like Forbes, TechCrunch, Wall Street Journal, and CIO. I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients.

B2B 159

B2B Apparel Product Launch Agency 159

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. They don’t understand it’s only part of what public relations actually is.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Monitor the media environment.

Resources 214

Resources Pitching Television Radio 214

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Bianchi Biz Blog

APRIL 19, 2021

In 2018, I co-authored a project on the nation’s pedestrian safety crisis. We exposed the fact that the SUV boom has contributed extensively to the crisis, and that the government has been aware that SUVs are much deadlier for pedestrians than cars but has done little about it. What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? You can follow Cristina on social media here: Twitter. Just this year, FleetOwner won a Jesse H.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Bianchi Biz Blog

MARCH 22, 2021

Times of crisis, as we’ve had the last year, tend to be good times for business formation and new innovation, so I expect to see some interesting trends emerge. How long have you been in journalism and how did you get started? I began in journalism in around 2010, mostly by accident.

Technology 76

Technology Report Meeting Financial 76

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Prior to founding Hesser Communications Group, Amy was Vice-President and Director of Media Relations at Ogilvy Public Relations Worldwide where she led the company’s Chicago Technology Practice.

Pitching 52

Pitching Training Radio Media Training 52

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? Giving counsel to executives and organizations facing opportunities and challenges.

Newspapers 120

Newspapers Journalism Pitching Report 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Bianchi Biz Blog

NOVEMBER 16, 2020

I’ve also been looking at the human element of the health crisis. I broke the story of the first COVID-related deaths in auto plants in March, and followed that up in June with a piece that detailed these losses from the perspectives of their families and friends. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Media 92

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional.

Publicity 150

Publicity Policies Social Media Study 150

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Bianchi Biz Blog

DECEMBER 7, 2020

I’m most proud, in the last couple of years, of my work covering the crisis of pedestrian deaths in the United States. How long have you been in journalism and how did you get started? My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

Automotive 56

Automotive Report Meeting Transportation 56

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other. There are many tools available to help research whether something is true or not. First, consider the source of the information.

Journalism 52

Journalism Training Consumer Tools 52

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65