Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Strategic Objectives pivoted with the times to offer everything needed to fulfill the PESO model — Paid, Earned, Shared, Owned — conceived to integrate MarComs.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. No measure of success. The silver-bullet theory. It’s underfunded . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”. PR tech mentions.

Media 108

Media SEO Analytics Analysis 108

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” A ll forms of healthcare continue during this worldwide crisis.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. Sizing up or prioritizing responses in crisis communications. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Does your company have a stake in the current opioid crisis? Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA. But there’s also a human side to relationship management.

Agency 136

Agency Print Course Travel 136

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. Similarly, to succeed in telling your brand’s side of the story amidst a crisis, you must put a name and a face to what’s happening. Waiting to choose a spokesperson halfway through a crisis will cause just as much confusion for those following along.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Team Collaboration — the opportunity to learn from colleagues with different expertise.

Agency 89

Agency Energy Crisis Management Industry 89

Presspage

APRIL 11, 2019

The development and implementation of a PR strategy can assist brands in not only generating interest from the press in their products or services but also help to organize the many stories brands have that resonate with their diverse audiences. So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. The measure of “best” in this case is unique page views. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentically connecting with customers on the problems your product or service is solving. Without it, customers and partners will lose loyalty to your brand.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By I’d like to believe, PR agencies that specialized in crisis communications can identify here. Then the economy changed. Indeed, I agree.

Agency 95

Agency Trends Marketing Survey 95

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. He calls the client, telling him that they have a crisis.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Online communities are the trusted source for industry news, peer reviews of products and innovations, plus brand advocacy. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

NOVEMBER 29, 2017

PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Date/Location: Varies. Ragan Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR tech mentions Meltwater releases “winter” updates.

Employee 137

Employee Software Survey Tools 137

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. This goes beyond crisis communications. BCB: Great question.

Brand 109

Brand Branding Reputation Corporate 109

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Businesses can enhance employee well-being and productivity by fostering environments encourage focused work and limiting the reliance on constant digital multitasking. & Watt, John.

eBook 52

eBook Groups Biotechnology Resources 52

NewsWhip

AUGUST 31, 2023

This highlights the urgency of informing more people about our climate crisis and understanding the steps we can take to protect the planet. Cara Buckley Cara Buckley is a 2018 Pulitzer-winning climate reporter who writes articles on individuals working toward solutions and off-the-beaten-path tales about responses to the crisis.

Energy 78

Energy Crisis Travel Report 78

Journalistics

FEBRUARY 25, 2013

The magic of inbound marketing is that when interested target audiences are looking for you – that is, they’re ready to research a product or service or ready to buy it, they find YOU. Monitor, measure, and learn from your audience – they’ll love some of your content, and they’ll hate some of it – write more of the stuff they love.

Media Relations 52

Media Relations Media Pitching Writing 52

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. The crisis has tested our endurance and we molded according to the required environment. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal.

Creativity 78

Creativity Study Survey Advertising 78

Bianchi Biz Blog

FEBRUARY 7, 2022

In the past year, we’ve seen automakers commit billions toward electrification: setting goals for electrifying their portfolios and announcing major investments in EV and battery production in the U.S. How long have you been in journalism and how did you get started? I was planning to move to D.C.

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

In the past year, we’ve seen automakers commit billions toward electrification: setting goals for electrifying their portfolios and announcing major investments in EV and battery production in the U.S. How long have you been in journalism and how did you get started? I was planning to move to D.C.

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Productivity hasn’t slipped but that’s because people work longer hours. The PR industry congratulates itself for banishing AVE from awards. That’s not a good thing.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

NOVEMBER 16, 2020

Behar shares his opinion on current issues such as non-transparent and one-way communication of the people in power, and the need of growing our business despite the crisis in order to save soiety's culture and development. We must fight this disease and follow all measures strictly. or on the QR code. Yes, you may be uncomfortable.

Government 52

Government Measurement Crisis Radio 52