Cision

MARCH 2, 2016

Do you know how to measure your social ROI? Unfortunately, today anyone with a smartphone can be an influencer and wield varying degrees of influence, which can cascade quickly into crisis and brand damage. . My daily newspaper of choice is… the Wall Street Journal. Learn how with Cision’s free tip sheet!

Reputation 120

Reputation Newspapers Journalism Instagram 120

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. In that way, Marketing hasn’t changed at all.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Regulation for platforms is also firmly on the agenda.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

JANUARY 24, 2022

After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. The crisis has tested our endurance and we molded according to the required environment. When Maxim was in high school, he ever since wanted to be a brilliant journalist.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Maxim Behar

NOVEMBER 16, 2020

Behar shares his opinion on current issues such as non-transparent and one-way communication of the people in power, and the need of growing our business despite the crisis in order to save soiety's culture and development. At the time, there were whole pages of such obituaries in the newspapers. or on the QR code.

Government 52

Government Measurement Crisis Radio 52

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By I’d like to believe, PR agencies that specialized in crisis communications can identify here. Then the economy changed. Indeed, I agree.

Agency 97

Agency Trends Marketing Survey 97

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. A PR expert opens a newspaper and reads a bad story about a client. We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Sizing up or prioritizing responses in crisis communications. It’s just not possible.

SEO 65

SEO Tools Engineering Web 65