Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. and the Social Shake-up in May in Atlanta. BONUS: The Growth PR Conference . Date/Location: Fall 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! It became clear during the year that technology is often driving the severity and speed of the threat. Everyone’s now on social media. Why new rules are needed for crisis management. The impact of this on a crisis are twofold, according to Donnelly.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Crimson Tide (1995) — Crisis Planning. Plus, communications technology plays a crucial role in the plot.

Tools 170

Tools Government Crisis Public Affairs 170

Burrelles Fresh Ideas

JANUARY 9, 2024

You can now take your existing search topics and isolate a subset of mentions, such as by keyword, media type, impressions, etc. This is especially helpful in times of crisis or turmoil. Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. We can help!

Pitching 95

Pitching Print Measurement Report 95

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

David PR Group

JUNE 27, 2014

Here’s why: Disruptive technology merits disruptive PR. The post Disruptive Technology Merits Disruptive PR appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. www.davidpr.com. Author: John P.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Understanding this enables you to respond more efficiently with relevant communications. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Prior to founding Hesser Communications Group, Amy was Vice-President and Director of Media Relations at Ogilvy Public Relations Worldwide where she led the company’s Chicago Technology Practice.

Pitching 52

Pitching Training Radio Media Training 52

Burrelles Fresh Ideas

MAY 23, 2023

Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study?

Publicity 150

Publicity Policies Social Media Study 150

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. In the case of lawyers, you pay more for someone with 20 years of experience and solid results; in communications and PR, it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find.

Company 101

Company Survey Pitching Report 101

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Basketball fans protested at preseason games.

Corporate 100

Corporate Crisis Management Crisis Government 100

Shift Communications

FEBRUARY 25, 2019

Similar to the PR world, it’s always important to have a plan in place – whether it’s an overarching PR plan to help strategically meet your client’s goals, or a crisis plan to put in action when needs arise. When it comes to putting a crisis PR plan in place, you need to listen to your clients closely and acknowledge their concerns.

Crisis 140

Crisis Travel Pitching System 140

The Stalwart Blog

NOVEMBER 6, 2015

Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Are there new sections? Has the editorial staff changed? Adopt new methods. Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Landis PR

OCTOBER 2, 2023

Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR. Don’t email to death I hate instant messaging (there I said it – sorry Slack and Teams and whatever) but the functionality is priceless.

Agency 64

Agency Technology Meeting Software 64

Burrelles Fresh Ideas

JANUARY 2, 2024

Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices. As search engines evolve, so must our SEO strategies , focusing on creating valuable, user-friendly content and leveraging the latest technological advancements.

SEO 84

SEO Mobile Engineering Ethics 84

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Bad Pitch Blog

MARCH 18, 2014

With responsive design technology, this investment in the new design recognizes the huge number of ORDERS that COMPANY receives from tablets, smartphones and other mobile devices. Unless it''s crisis communications, don''t broaden the focus of your lens to include news that, in this example, is arguably negative. :: Kevin Dugan, @prblog.

Web 67

Web Mobile Pitching Crisis Communications 67

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). Each year, universities and colleges produce excellent graduates from their public relations programs. What is your favourite occupation in PR? Why do you work in PR? an innovator.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). Each year, universities and colleges produce excellent graduates from their public relations programs. What is your favourite occupation in PR? Why do you work in PR? an innovator.

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary.

Education 111

Education Employee Measurement Agency 111

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 194

Writing Communications Marketing B2B 194

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59