Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). So, how do you train a spokesperson? Train for an Actual Appearance.

Training 52

Training How To Video Corporate 52

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company. The most successful companies are strategic with the way they communicate.

Communications 107

Communications Ethics Corporate Conference 107

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Would probably include training on some kind of video editing program as well (i.e. ” What comes up? A handful of agencies. GarageBand).

Media Training 68

Media Training Training Social Media Media 68

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. 3) Training events or skills showcase.

Resources 78

Resources Creativity Publicity Local 78

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. “PR Paid Forward provides the strategic thinking, creativity and flexibility that many PR professionals seek when looking for ways to give back today.” Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football.

Creativity 67

Creativity Analytics Study Exercises 67

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour.

Leadership 187

Leadership Storytelling Viral Banking 187

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A trained PR expert has the experience to not only understand technology advantages, but build a narrative to guide positive visibility and thought leadership at the executive level. The right creative campaign, whether earned, paid, or both, can generate extraordinary benefits in the form of brand engagement, credibility, and even loyalty.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Career mobility.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Garbage in, garbage out, as they say. So what does Media Mix Modeling mean for your organization?

Media 243

Media Analysis Measurement Advertising 243

5W PR

AUGUST 14, 2023

Anyone can do PR PR is often perceived as a field that anyone can excel in without formal training or expertise. This misconception undermines the strategic thinking, creativity, and specialized skills required for successful career opportunities in public relations.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Garbage in, garbage out, as they say. So what does Media Mix Modeling mean for your organization?

Media 221

Media Analysis Measurement Advertising 221

Buchanan PR

JANUARY 16, 2024

The work your attorneys are doing for their corporate clients positions them well to be a resource to a business journalist. They are, by nature, creative and quick thinkers, counselors, communicators, and problem solvers. With proper training and preparation, an attorney can easily become a trusted source to the media.

Media Relations 66

Media Relations Strategy Marketing Media 66

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. The ideal candidate is a creative problem solver who gets things done. A great listener and fantastic creative problem solver. Sales training and Salesforce.com experience a plus. Requirements. 4-year college degree.

Software 150

Software Analytics Data Technology 150

Maxim Behar

MARCH 13, 2024

Fake news remains a significant risk, so people must be much more erudite, educated, and knowledgeable, which requires much better training and preparation. Of course, I wouldn’t ignore that large PR corporations possess significant advantages over small PR firms. PR EXPERTS OR EDITORS? In my view, there are two main ones.

Corporate 59

Corporate Social Media Writing Training 59

Stern + Associates

MAY 1, 2023

The average person doesn’t like a “faceless corporation.” But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value. In other cases, you’ll need to rely on a partner like Stern Strategy Group to provide media training.

Strategy 96

Strategy Company Communications Insurance 96

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. Herbert Schmertz (1930-2018) introduced the idea of corporations fighting criticism and espousing principles with his creation of the “advertorial” in the 1970s.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. That broad perspective can bring creative new ideas for approaching communications. On the other, too much process can inhibit creativity. by Frank Strong. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. What’s to stop us from doing something very distinctive?

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

MAY 16, 2024

It was emotions, business and creative, the whole atmosphere, the whole project. We've talked to over a hundred journalists in the last few months; we need to invite them all again and explain this corporate decision. WE will go before all of the journalists in major cities in Bulgaria and explain the corporate decision."

Hotels 64

Hotels Corporate Transportation Meeting 64

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. Offsite charity projects, company-wide summits, employee socials, and training workshops foster a sense of camaraderie that is key to engagement.

Internal 147

Internal International Employee Mobile 147

Maxim Behar

MARCH 26, 2024

Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team. What are the training and professional development opportunities you provide to your employees? In short - they're unlimited.

Groups 105

Groups Communications System Employee 105

Cision

SEPTEMBER 30, 2015

. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. At Dell, employees undergo a training program to learn social media strategy, policies and best practices. A training program, specific to social media, keeps employees all on the same page and aligned with your brand’s goals.

Social Media 120

Social Media Report Media Training Training 120

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. PR firms offer new professionals an excellent training ground and the right kind of experience for making future career decisions. PR is PR no matter where you are, right?

Agency 122

Agency Nonprofit Corporate Training 122

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Know what all your assets are and work closely with the cause to creatively brainstorm. Always start with a strategic media plan and timeline.

Local 120

Local Corporate Groups Ethics 120

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Once a week, host Suchandrika Chakrabarti interviews creative guests on how the web has changed their work and how they’ve coped.

Pitching 100

Pitching Interviews Trends Journalism 100

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. Human resources.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. Human resources.

Software 78

Software Corporate System Data 78

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. I’ve been running for 40+ years and currently train to run two half-marathons per year. This willprovide you with fresh perspective and ideas for new, creative approaches. And that hard.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 96

Policies Energy Government Crisis 96