Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. This calls for comprehensive training frameworks covering foundations, tool usage, and policies to be developed.

Publicity 126

Publicity Ethics Government Policies 126

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

Ethics 105

Ethics Data Training Agency 105

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

The Hoyt Organization

SEPTEMBER 8, 2023

This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations.

Publicity 96

Publicity Ethics Analysis Data 96

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

PRSay

JANUARY 14, 2022

Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Just a searching for a mystery train. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune.

Communications 164

Communications Trends Nonprofit Radio 164

Wadds Inc.

JANUARY 5, 2024

supports creative agencies with company direction and differentiated propositions. This is where formal training and the input of a non-executive director can be hugely valuable. It’s a trap that creative consultancies can easily fall into. A board is often established without the appropriate structure and make-up.

Leadership 52

Leadership Government Policies Ethics 52

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 128

Software Pitching Ethics Privacy 128

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Burrelles Fresh Ideas

JANUARY 23, 2024

This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials.

Technology 77

Technology Training Data Consumer 77

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 100

Technology Ethics Leadership Groups 100

Landis PR

JANUARY 9, 2023

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. Bias: AI systems can sometimes reflect the biases of the data they are trained on or the people who build them. Landis: Can you detail the ways in which AI will be used by the public relations industry?

Ethics 52

Ethics System Crisis Management Data 52

The Resolution Blog

FEBRUARY 14, 2016

Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them with the principles and work ethics that are your core values. So once you have invested in training graduates fresh from uni, do you want the execs with your key values to leave and work for another firm?

Training 120

Training Pitching Exercises Ethics 120

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Take the time to train your PR team in accessibility issues. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. At Stern, we provide support through guidance, training and opportunities to expand our team members’ talents.

Groups 104

Groups Employee Strategy Ethics 104

Maxim Behar

MAY 16, 2024

It was emotions, business and creative, the whole atmosphere, the whole project. Shell also retained most all of the team of Bulgarians that Jim Shields had recruited and trained to be best-in-class leadership. AMOCO announced plans to build up to fifty petrol complexes in Bulgaria over a 5 to 10 year period.

Hotels 64

Hotels Corporate Transportation Meeting 64

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. If the company you’re representing doesn’t have quite as natural a tie-in, it may be wise to do some creative brainstorming at the outset to help determine the right cause.

Local 120

Local Corporate Groups Ethics 120

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. If you’re looking for another PR blog to subscribe to, we highly suggest jumping on the PRNews e-Letter train. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

SEPTEMBER 18, 2020

And we should improve access to professional development qualifications for those that wish to pursue them, which means extending those training budgets so that people don't have to rely on self-funding. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

DECEMBER 20, 2018

But what about the leadership development plan, whether for you as a leader, or your next tier or leaders-in-training? Many organizations are filled with solid, creative, strategic communications practitioners and some are lucky enough to have great managers. Disclosure: I’m an ICF-certified coach, and proud of it!).

Leadership 85

Leadership Training Agency Groups 85

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience.

How To 185

How To Leadership Interviews Google 185

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. So, if you haven’t jumped on the social commerce train yet, your competitors are likely already in the process of doing so. Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. 15) Ethics in PR revisited.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. If you are in the area (or know folk who are), I hope you will pass it along. This is what I mean by 2020 being The Year Data Changed The World.

Data 106

Data Analytics Privacy Ethics 106

PR 20/20

SEPTEMBER 20, 2018

The machine behind the feature is actually reading every piece of text, training the algorithm to better predict language. Even if you do have responsibilities that will be automated, the training it takes for machines to develop the algorithms needed to take on these jobs will take five or more years, depending on the task.

Marketing 50

Marketing Training Data Ethics 50

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

MAY 1, 2020

I would have given them props for being creative, trying to extend a relationship with me (their customer) beyond the box office (which is where they ultimately want me to end up)… because that is what good marketers do. Because, life as we know it is likely to continue … until it doesn’t.

Crisis 82

Crisis Community Ethics Groups 82

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128