ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

Measurement 110

Measurement How To Strategy Pitching 110

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Software 150

Software Analytics Data Technology 150

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Just a searching for a mystery train. Public relations must take a lead in offering objective facts from the best sources.

Communications 165

Communications Trends Nonprofit Radio 165

5W PR

JANUARY 29, 2024

PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. Key steps include training spokespersons, carefully crafting preemptive messages, and maintaining open lines of communication with stakeholders.

Industry 78

Industry Publicity Ethics Privacy 78

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. Problem-solving, abstract reasoning, and creativity all spike, as do wisdom and empathy.

Training 48

Training Creativity Groups Strategy 48

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. Others are attempting to clarify the obscured lines between trained journalists and the media. Join the group here.

Conference 110

Conference Internal International Storytelling 110

Stern + Associates

JANUARY 26, 2023

The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 113

Employee Company Marketing Case Study 113

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Media train and test new spokespersons. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Begin with goals, find a metric to measure against them and report.

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. As a creative or technical wunderkind? Do your SWOT. Or leader of others?

Strategy 87

Strategy Brand Branding LinkedIn 87

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. So, if you haven’t jumped on the social commerce train yet, your competitors are likely already in the process of doing so. Increasing Importance of Sustainability.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

APRIL 13, 2021

Reduced data reporting, particularly related to attribution and measuring the effectiveness of ad campaigns. Facebook continues to offer digital ads training. Ad training programme ‘Rise’ continues to expand. The program runs via Facebook Groups, which have been created to facilitate the ad training.

Advertising 62

Advertising Advertising Facebook Social Media 62

PRSay

MAY 29, 2019

You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport.

Viral 154

Viral How To Advertising Advertising 154

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 96

Policies Energy Government Crisis 96

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Be sure to track and measure what is working for you. Take the time to get the necessary educational training and/or mentorship to strengthen your skills. Decide which channels make sense for your business goals.

Local 227

Local Energy Agency Policies 227

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Mindful Marketing

NOVEMBER 21, 2021

Those of us who have served on search committees, conducted job interviews, and participated in training, know the significant time, effort, and expense it takes to make successful hires. Some ideas they shared were familiar, but many included a ‘creative twist,’ and still others were completely new.

Employee 90

Employee Training Leadership Video 90

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Silver lining–Can produce creativity! Clicks, shares, etc. Magazine, and.

Agriculture 73

Agriculture Measurement Banking Resources 73

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.

Strategy 78

Strategy Media Storytelling Pinterest 78

Stephen Waddington

JANUARY 15, 2020

Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

JUNE 9, 2016

Working with WE gave me that edge in having the opportunity to work with 360-degree communications mandates to drive measurable business impact for clients. WE’s processes are very focused on measurability and budget optimization – driving more organic influence and less through paid platforms. Rapid Fire Round.

Training 0

Training Leadership Brand Branding 0

Waxing UnLyrical

JANUARY 15, 2020

You want to create a really clear picture of why you’re embarking on an initiative, what its business imperative is, and how it will play out, but you leave room for creativity, growth and, yes, the inevitable waves that will change things up and require thinking on your feet to keep things going.

Strategy 101

Strategy Measurement Financial Analytics 101