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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. Share some ideas on how to keep the network alive, especially for small businesses.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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Top Tips For Small Businesses Considering Social Media Advertising

Prohibition

The value of social media for small businesses is immeasurable. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. How effective is video on social media? . The average social media user spends 2.5

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack.

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What is video production?

Prohibition

Currently, there are thousands of digital video providers, all vying for input and publicity. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Video Production Checklist.

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