The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! What do you guys think? Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale. HubSpot Content Strategy Tool. BrightEdge.

Tools 51

Tools Strategy SEO Enterprise 51

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. Unsure of the right AI tool to be using? ’ With thousands of AI tools available, choosing the right one can be a daunting task. Or in Chris’ words ‘Which AI would you date?’

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. Unsure of the right AI tool to be using? ’ With thousands of AI tools available, choosing the right one can be a daunting task. Or in Chris’ words ‘Which AI would you date?’

Marketing 62

Marketing Ethics Tools Creativity 62

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. Google’s free Webmaster Tools software will help to identify those pages on your website that need updating. Use Google’s Webmaster Tools service to find those stray pages and update them in addition to the main website. Marketing Public Relations Search SEO' Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Dominance of TikTok SEO.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. The Old “New Media” and Marketing Tools with Novel Twists [UML]. If not, give our services a try.

Tools 67

Tools Marketing Advertising Advertising 67

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It has 19 chapters, each by a different contributor, detailing tips and tools you can use for different areas of public relations practice and activity. My #PRstack is free and distributed under a Creative Commons license.

Tools 60

Tools eBook SEO Blogging 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. There are many more creative approaches to achieving a positive image. And video content can be the primary tool to support those efforts. #5.

Video 108

Video Marketing SEO Social Media 108

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Experiment with creative and engaging content formats. Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords.

Brand 78

Brand Branding Engineering Analytics 78

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 151

Software How To SEO System 151

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. This tool brings a ton of data together to give organizations a clear and concise look into the lives of their target audience. Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The most underutilized tool in a manager’s toolkit is a compliment. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks.

Survey 99

Survey Trends Marketing Creativity 99

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Below are a few free tools for more strategic keyword research, and how to use them. This is just the starting point, so feel free to get creative as you build your keyword ideas list. Nobody’s perfect.

SEO 40

SEO Blogging Web Writing 40

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152

Mobile SEO Web Training 152

ZudePR

MAY 20, 2015

New PR Online Tools. I grappled with a bewildering array of online tools. Coalescing around @wadds , our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.

eBook 60

eBook Tools How To Case Study 60

Buzzstream

MARCH 7, 2024

You may have heard about the now infamous SEO heist.) The proliferation of tools and AI has made scaling content creation too easy, and the quality has continued to fall. Cut and paste the contents of a page into the AI tool. You can also get creative with this approach. Ask it to evaluate based on the scoring system.

System 62

System Google Policies Guidelines 62

Sword and the Script

SEPTEMBER 17, 2020

Indeed, every business has access to similar tools and data. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. SEO takes time. Marketers across B2B tech all a similar language. PR takes time. Earning trust takes time.

B2B 146

B2B Marketing Survey Creativity 146

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. Boost SEO Performance with video marketing. Video content is a vital tool for those wanting to enhance the customer journey. Higher SEO ranking means more traffic to your site.

Video 62

Video Strategy SEO Engineering 62

The Resolution Blog

AUGUST 11, 2015

If your editorial online coverage links to your brand website you’re a world class SEO link builder. SEO in competitive markets relies heavily on pro-active influencer campaigns to authentically earn links back to their websites. SEO-PR is something you could be excelling at. What is SEO-PR? Speak to the SEO team.

Google 120

Google Data SEO Tools 120

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. With these tools, marketers can target their target demographics and speak directly to the buyer’s needs and pain points. Creative skills (26%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

OCTOBER 10, 2017

PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. However, you should never be afraid to get creative and try something completely new! . You can no longer simply email journalists and hope to get coverage online or in print-based media.

Strategy 251

Strategy Case Study Instagram Print 251

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. The second way (and the simpler method) is to use special tools with lists and filters that help you pick a handful of YouTubers according to the criteria you enter. They help you improve your SEO and gain organic traffic. Image Source. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. There are lots of people vying for the same opportunity, so stay on top of it. .

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. PR pros don’t need to know about SEO.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. SEO Overview. So Much Data. Google Ads.

Report 81

Report Data SEO Analytics 81

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. PR people should be flocking to engage, capture and harvest the opportunities presented by SEO-led PR. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

Cision

SEPTEMBER 16, 2015

A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools.

SEO 120

SEO Web Writing Tools 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. They drive SEO ranking and educate prospects, thus pushing them down the funnel. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Reuse, recycle, re-tool. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. Partner up with a distribution company, key customer or a not-for-profit partner.

Video 160

Video Banking Data Software 160