PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale. HubSpot Content Strategy Tool. BrightEdge.

Tools 51

Tools Strategy SEO Enterprise 51

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 152

Software How To SEO System 152

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152

Mobile SEO Web Training 152

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It has 19 chapters, each by a different contributor, detailing tips and tools you can use for different areas of public relations practice and activity. My #PRstack is free and distributed under a Creative Commons license.

Tools 60

Tools eBook SEO Blogging 60

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. This tool brings a ton of data together to give organizations a clear and concise look into the lives of their target audience. Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? You may have heard about the now infamous SEO heist.) The proliferation of tools and AI has made scaling content creation too easy, and the quality has continued to fall. Cut and paste the contents of a page into the AI tool. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Cision

OCTOBER 10, 2017

PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. With these tools, marketers can target their target demographics and speak directly to the buyer’s needs and pain points. Creative skills (26%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Below are a few free tools for more strategic keyword research, and how to use them. This is just the starting point, so feel free to get creative as you build your keyword ideas list. Nobody’s perfect.

SEO 40

SEO Blogging Web Writing 40

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. I nstead, wait for a reporter to write you back. They’re only human.

How To 279

How To Media Pitching Creativity 279

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. Images: yosuke muroya , Tony Fischer , muffinn ( Creative Commons ).

SEO 120

SEO Web Writing Tools 120

Beyond PR

JULY 27, 2016

PR can even boost your SEO. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Aside from the core responsibilities of writing and editing, content marketing has its own ecosystem of terms and disciplines. The Beginner’s Guide to SEO | Moz.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. They improve your SEO rankings. This can result in generating high-quality backlinks to your website, which improves your SEO.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

The Resolution Blog

JUNE 25, 2015

News Lab is a platform aimed at journalists to help train and educate on digital media and tools. On Monday, Google unveiled the platform and announced the project is set to offer tutorials on how to use online tools such as Google News, Google Trends, Google Alerts and Analytics. Google Trends is an amazing tool and one I use weekly.

Google 120

Google Analytics SEO Comparison 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Cision

NOVEMBER 9, 2015

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. One more creative way to create structure in your post is to change fonts.

How To 120

How To Engineering Creativity SEO 120

Cision

JUNE 2, 2015

Compile the most engaging content in your space through tools such as Google Trends or Buzzsumo. She produces data-driven digital marketing strategies for brands looking to improve their organic search results, create engaging content for the target audience and enhance the overall user experience through both content and SEO opportunities.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Barokas

MAY 30, 2017

Created during a much more traditional, and slower paced era of communications, the traditional press release was a valuable tool for firms to share important news with the only conduit to the public available at that time: the press. Press Releases Can Help a Brand’s SEO. Let’s take the press release as an example.

SEO 68

SEO Pitching Corporate Report 68

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. There are so many gems in his writing. Digital PR.

Digg 104

Digg SEO System Reddit 104

ImPRessions - Crenshaw Communications

MAY 23, 2017

There are several tools and creative ways to get your post read by the audience you’re targeting. Facebook Ads offers an easy interface and a Facebook Ads Manager tool to set objectives. EST for the highest number of social shares on average. Although in our experience, mileage varies widely.). Start with a killer title.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ).

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Waxing UnLyrical

APRIL 2, 2014

I am ready to provide customer satisfaction by offering the best quality and creativity in my work and delivering assignments on time.”. So try something like: “I’ve helped clients: *Increase sales by 12% by implementing a new SEO tool. To learn more about her training, consulting or writing and editing services, contact Ann.

Resources 81

Resources SEO Writing Training 81

Sword and the Script

MAY 11, 2019

In breaking this down by stage 40% said its “most helpful during exploratory conversations”; 20% said during a presentation phase; 17% said “decision-making phase”; 6% said during “pricing negotiations phase” and 17% said “media coverage is a helpful sales enablement tool at all phases of the B2B buying process.”. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? There are multiple ways to do this; either via dedicated audience insight tools, or via direct surveying through your email database or social media communities.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. PR slow to adopt an integrated tool stack 11. Progress is slow.

Government 103

Government Education Print Ethics 103

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). 3: Ability to lead exploration of new media and tools on behalf of your organization.

Instagram 60

Instagram Analytics Mobile Employee 60

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. We can’t break your website through the tool, and we’re under NDA. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Beyond PR

DECEMBER 14, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. I nstead, wait for a reporter to write you back. They’re only human.

How To 68

How To Media Pitching Creativity 68