Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. What do you guys think? Is there is a link?

Tools 136

Tools Publicity Measurement SEO 136

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. We human marketers tend to use gut feeling to determine what to publish next.

Tools 51

Tools Strategy SEO Enterprise 51

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Makes these pieces of content extra special by turning them into a graphic. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It currently requires text to be cut and pasted into an application such as OpenAI Playground but it is inevitable that it will quickly be integrated into tools.

Publicity 98

Publicity Wikipedia Marketing Training 98

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Resolution Blog

AUGUST 11, 2015

If your editorial online coverage links to your brand website you’re a world class SEO link builder. SEO in competitive markets relies heavily on pro-active influencer campaigns to authentically earn links back to their websites. SEO-PR is something you could be excelling at. What is SEO-PR? Start digging.

Google 120

Google Data SEO Tools 120

ZudePR

MAY 20, 2015

New PR Online Tools. I grappled with a bewildering array of online tools. Coalescing around @wadds , our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.

eBook 60

eBook Tools How To Case Study 60

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Once a nonprofit has identified its target market, it needs to learn about it, and what better way to do that than with Facebook? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. PR pros don’t need to know about SEO.

eBook 120

eBook Google Tools Analytics 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. ” Earned media doesn’t work as consistently as email marketing or paid media. But the the key word here is “reliable.”

Storytelling 233

Storytelling Education Software LinkedIn 233

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Cision

OCTOBER 10, 2017

It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Influencer Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to avoid: Be patient when trying to improve your SEO.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. . Short-form content. Data and research.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

OCTOBER 8, 2016

I’ve begun experimenting the tools – sign up for the Weekly Scripts newsletter here – and have been surprised at how easy the product is to use. 1) Email Remains a Top Marketing Channel. A new study on email by Adobe found email remains a preferred communications channel between marketers and customers.

Marketing 114

Marketing Pitching Survey Study 114

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Prohibition

MAY 10, 2023

User content gives your brand a chance to engage and connect with customers online. Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

NOVEMBER 26, 2018

Your competitors are most likely already using influencers in their marketing strategy. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. They improve your SEO rankings.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

MAY 11, 2019

In breaking this down by stage 40% said its “most helpful during exploratory conversations”; 20% said during a presentation phase; 17% said “decision-making phase”; 6% said during “pricing negotiations phase” and 17% said “media coverage is a helpful sales enablement tool at all phases of the B2B buying process.”.

Study 140

Study Media Relations Media Measurement 140

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s

B2B 85

B2B Content Marketing Trends Marketing 85

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? There are many tools to help but Everyone Social is one of my favourites for employee advocacy, Social HP (horsepower) is another.

Energy 48

Energy Course Creativity Web 48

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results.

Strategy 62

Strategy Brand Branding Technology 62

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. A woman with taste in all things digital marketing and SEO.

Digg 104

Digg SEO System Reddit 104

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 40

Conference Marketing Analytics Case Study 40