PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale. HubSpot Content Strategy Tool. BrightEdge.

Tools 51

Tools Strategy SEO Enterprise 51

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Experiment with creative and engaging content formats. Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords.

Brand 78

Brand Branding Engineering Analytics 78

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. SEO Value: They often have SEO value, meaning they are topics that people are searching for. Keyword Research Utilize SEO tools to conduct keyword research to find what topics related to your industry are being searched for.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The most underutilized tool in a manager’s toolkit is a compliment. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks.

Survey 102

Survey Trends Marketing Creativity 102

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. Indeed, every business has access to similar tools and data. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next.

B2B 151

B2B Marketing Survey Creativity 151

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. There are many more creative approaches to achieving a positive image. And video content can be the primary tool to support those efforts. #5.

Video 110

Video Marketing SEO Social Media 110

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. PR pros don’t need to know about SEO.

eBook 120

eBook Google Tools Analytics 120

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. This tool brings a ton of data together to give organizations a clear and concise look into the lives of their target audience. Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Optimize: target recommended SEO keywords and messaging.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. It enables you to align with Business Goals, measure, identify, and establish ROI in your work. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Do You Have the Right Tools? You can also choose from several video-making tools like Camtasia , Magisto , Videoshop and Distill. . Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Be Creative. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs.

Interviews 115

Interviews Agency Industry Measurement 115

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. SEO Overview. So Much Data. Google Ads.

Report 81

Report Data SEO Analytics 81

Burrelles Fresh Ideas

AUGUST 8, 2023

Marketers and communicators who recognize the importance of content in the age of AI can adapt and leverage AI tools to their advantage. Armed with AI-powered tools, you can develop compelling content strategies that align with customer expectations, enhance user experience, and foster brand loyalty.

Communications 52

Communications Marketing Analytics Resources 52

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Contently - Strategy

JUNE 25, 2020

Step 1: Analyze data through tools that offer timely insights and recommendations. Step 5: Measure what works and optimize for the next round of content creation. So three years ago, we started building a content strategy tool called StoryBook to help us make better decisions. Those insights in the first step are the key.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? There are multiple ways to do this; either via dedicated audience insight tools, or via direct surveying through your email database or social media communities.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. SEO Overview. So Much Data. Google Ads.

Report 52

Report Data SEO Analytics 52

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

The Resolution Blog

DECEMBER 29, 2017

Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list. Not just to draw insights for your stakeholders but also for you to set better strategy and creatives too. You could also use a tool I work on CoverageBook to do a similar job.

Google 120

Google Analysis Comparison Data 120

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs.

Interviews 60

Interviews Agency Industry Measurement 60

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Buzzstream

AUGUST 29, 2018

There’s no doubting that links are a staple of any SEO diet. Before investing heavily in creative campaigns or contentless link building tactics, you’ll want to know if an increase in organic revenue is likely or if the changes needed are closer to home (i.e. My favourite tool to do this is AWR Cloud, with the setup to run manually.

Comparison 113

Comparison Data Analytics Tools 113

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. The creative process can’t be automated or scaled well – again, a function of dealing with humans.

Advertising 60

Advertising Advertising SEO Software 60

PR 20/20

SEPTEMBER 5, 2018

Strategize AI: Access processes, best practices, tools, templates and resources. Improve AI: Monitor, measure and adapt based on performance. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” MozCon is geared for SEOs (i.e. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62